Freelancer profile translated to English.
Back to original languageAbout Walid
8 years transforming WordPress sites into conversion machines. WooCommerce, LMS, AI automation.
PMEs, startups, and agencies entrust me with their most technical projects: WordPress redesigns focused on performance and SEO, WooCommerce stores, LMS platforms, custom PHP/JavaScript development, complex API integrations, and business process automation (workflows, AI, n8n).
Dual profile: developer + marketer (Master's in Web Marketing, Toulouse): I don't just deliver clean code; I deliver a website designed to convert and rank on Google.
What you concretely get:
⚡️ A fast, SEO-optimized, and secure website
🛒 A WooCommerce store that converts
🎓 A functional and engaging LMS for your learners
🤖 Automated processes that save you hours every week (Automations, Agentic AI Platforms...)
👨🏻💻 A single point of contact, from brief to launch
🔒 6-month guarantee included on every project
Post-delivery support via ticketing, Slack, WhatsApp, or Malt messaging: you're never alone after launch.
💡 Need a quick opinion before committing? I offer 1-hour micro-consulting sessions: express diagnosis, flash audit, second opinion on a quote.
🇫🇷 Based in France · Available remotely and for on-site work
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Allura REPDevelopment of a retail intelligence portal — WordPress, TypeScript & AWSREAL ESTATEJanuary 2026 - July 2026 (6 months)Paris, FranceDesign and development of a retail intelligence SaaS portal based on WordPress, providing access to a database of points of sale and shopping centers for retail professionals.
- Architecture and development of two custom WordPress plugins: a data engine (synchronization, normalization, unique identifier system) and a member access portal
- Development of the custom search engine in React / TypeScript integrated with WordPress: instant multi-criteria search, dynamic filters, real-time results
- Automated data synchronization pipeline from Google Sheets to WordPress (incremental import, change detection, data integrity)
- Interactive floor plan viewer (PDF.js) for consulting shopping center plans
- Complete management of cloud infrastructure: hosting images on AWS S3 with CloudFront distribution (CDN), performance and cost optimization, access security
- Staging/production environments, deployments, and monitoring
- Single technical contact, from scoping to go-live
- Prochaine station
On Malt
Development of a social network with an LMS learning systemMarch 2022 - April 2022Bordeaux, FranceDevelopment of a complete social network with a learning component managed by an LMS, based on a subscription system:- Web design (CSS3, SCSS)- Development of custom features in PHP- Configuration of BuddyPress and BuddyBoss- WooCommerce customization- Display of content based on conditional logic- Search and filtering based on the Google Maps Javascript API- Digital project management - RecylienceSpecific developments on WooCommerce and DokanENVIRONMENTALFebruary 2022 - March 2022Toulouse, France- Specific developments in PHP- Dokan back-end and front-end customization- WooCommerce back-end customization- ACF integration on PHP templates- Management of product attributes on WooCommerce- Modifications of the WordPress theme's PHP templates- WooCommerce automation workflows- Modifications of registration flows
Reviews
Tarik
Gibraltar-Solutions
Reviewed on 11/4/2025
Speed and efficiency, a real pleasure to work with Walid. He remains attentive and available to best adapt to our requests.
J
Jacques
Leqto
Reviewed on 6/30/2022
Excellent communicator & competent, we will not hesitate to continue using his services.
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Education
- MASTER in Web MarketingTSM - Toulouse School of Management (Toulouse 1 Capitole University)2021- Appréhender les enjeux et opportunités du marketing digital - Comprendre le comportement des consommateurs, des acheteurs et des influenceurs sur Internet - Développer une démarche de marketing stratégique intégrant les enjeux et les objectifs web de l’entreprise - Maîtriser les techniques opérationnelles et les outils du web marketing - Concevoir une stratégie marketing digitale innovante intégrant les évolutions du secteur - Déployer et piloter un plan d’actions de marketing digital en maîtrisant le retour sur investissement des actions mises en œuvre
Certifications
- Google Digital Active Certificate: Fundamental Principles of Digital MarketingGoogle2021
- Google Ads Certification for Search Network AdvertisingGoogle2021