Freelancer profile translated to English.
Back to original languageAbout Walid
Digital & Ops Consultant | Expert in Marketing Automation, AI & Data Analytics
« Turn your data into a growth lever and automate your success. »
Faced with technical complexity, **I help companies structure a fluid, automated, and data-driven digital infrastructure**. With a degree in Data Analytics & BI, I combine the power of Digital Operations (Ops) with sharp analytical expertise to make your technology invisible and your decisions undeniable.
🛡️ My Added Value: Surgical Precision
I design ecosystems where every automation is justified by data.I have a particular affinity for demanding sectors (health, hygiene, and beauty products) where rigor is essential. My hybrid profile allows me to speak the language of marketing as well as technical language (SQL, Python).
🚀 What I Bring You Concretely
- Architecture & Centralization : I structure your databases (Notion, Airtable) to create a "single source of truth" and manage your business at 360°.
- Marketing Automation & AI : I connect your tools (Make, Zapier) and integrate generative AI to eliminate time-consuming tasks and personalize your customer journeys.
- Data Analytics & BI : I leverage your data via SQL and Python to create Power BI or Looker Studio dashboards. You no longer guess, you know.
📋 Examples of Typical Projects
- Custom Management Hub : Centralization of product catalogs, CRM, and operational calendars.
- Automated Customer Journeys : From online diagnosis to sending personalized advice, without manual intervention.
- Advanced BI & Reporting : Performance analysis, ROI calculation, and complex data visualization to drive your strategy.
Ready to structure your digital organization? Let's discuss your challenges.
French
Native or bilingual
Can work on-site
Thionville (up to 50km)
Experience
- hexacomptageDigital Marketing & Communication ManagerCONSULTING AND AUDITSSeptember 2021 - December 2023 (2 years and 3 months)Valréas, France
- Development and implementation of the multi-channel marketing plan: web, print, social networks
- SEO strategy management (natural referencing)
- Content creation: newsletters, press releases, social media posts, sales brochures
- LinkedIn, YouTube, Google profile management and performance indicator tracking
- Project team coordination (webmaster, web designer, videographer)
- CRM implementation (Axonaut) and team training on the tool
- Customer acquisition and retention management
- Budget management and regular reporting
- Tracking of overall performance indicators
- TRECServiceDigital Marketing and Communication Project ManagerCONSULTING AND AUDITSSeptember 2021 - March 2022 (6 months)Valréas, FranceMarket, trend, and competitor analysis (brand positioning)Competitive intelligence systemDefinition of KPIs and marketing plan constructionRebranding management: naming process and trademark registrationReporting on the progress of ongoing actions and projects
- InstitutLorraindesMedecinesTraditionnellesChinoisesMarketing ConsultantHEALTH AND WELLNESSMay 2020 - June 2020 (1 month)Nancy, France
Marketing Audit
- Development of strategic and operational recommendations
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Education
- Bachelor DATA ANALYST - Spec. Business Intelligence AnalystOpenclassrooms2025
- Bachelor OPERATIONAL MARKETING & COMMUNICATION MANAGERSciences-U Lille | Efficom2020
Certifications
- Business Administration and ManagementCNAM2008