Walid Ouhannou

With nearly 7 years of experience in advertising and acquisition strategies, I support companies (SMEs and large corporations) in their growth by developing marketing strategies and high-performance advertising campaigns. My goal is simple: optimize every step of the customer journey to generate concrete and measurable results.

What I offer:

Acquisition Strategy Audit: Analysis and recommendations to identify under-exploited growth levers.

Ad Campaign Creation (Facebook, Google): Development of targeted ads that maximize return on investment.

Conversion Funnel Optimization: Implementation of workflows and email sequences to turn prospects into customers.

Automation and Scalability: Setting up automated processes to increase efficiency and free up time.

Performance Analysis and Reporting: Precise KPI tracking to adjust campaigns in real-time and ensure optimal ROI.

Methodology: I favor a results-oriented approach, working hand-in-hand with my clients to adjust strategies according to their needs and budget. As a Facebook & Google Ads expert, I master paid campaigns, content optimization, and acquisition techniques for maximum impact.

B2C and B2B Lead Generation

Creation and implementation of digital prospecting strategies to attract qualified leads.

Setup of optimized conversion funnels to capture and convert visitors into leads.

Personalized targeting according to market segments, taking into account the specificities of B2C and B2B clients.

Advertising Campaign Management

Definition of advertising objectives in line with client needs.

Creation and continuous optimization of campaigns to maximize profitability.

Performance analysis through precise KPIs and real-time strategy adjustments.

Social Ads

Facebook Ads & Instagram Ads: Design of engaging campaigns to increase brand awareness, generate sales, and build customer loyalty.

TikTok Ads: Leveraging this creative channel to reach a young and dynamic audience with viral and impactful content.

Snapchat Ads: Showcasing products or services through interactive and immersive formats, suitable for a mobile-first audience.

SEA (Search Engine Advertising)

Google Ads: Creation and optimization of campaigns on the search, display, and shopping networks to reach customers actively searching.

Improvement of Quality Score to reduce cost per click and maximize ROI.

A/B testing and in-depth analysis to adapt strategies based on market trends and user behavior.

Qualified lead generation.

Implementation of digital strategies to attract serious prospects interested in your services.

Identification and targeting of clients with concrete projects in the construction sector.

Acquisition of owned prospects

Creation of tailor-made campaigns to build a prospect base that you fully own.

Automation and optimization of processes to ensure a constant flow of qualified contacts.

Inversion of the prospecting process

Development of strategies to attract clients to you, by generating interest through impactful and targeted communication.

Strengthening your brand image to become a key player in your sector.

Sales Management for Construction Companies

Support in structuring and optimizing sales processes.

Assistance in negotiating and closing deals, while ensuring smooth management of relationships with your prospects and clients.