Wafa Ghadhab

Acted as the key link between the German headquarters and international subsidiaries. Standardized marketing and communication materials across the group. Contributed to global product launches, branding strategies, and strategic meetings. Created B2B marketing assets: brochures, product guides, videos, infographics, presentations. Managed digital tools and content: technical documentation, CSR materials, and product catalogs. Administered the sales extranet and led the development of a digital product selection tool. Oversaw event planning: trade shows, partner days, booth design, logistics, and multimedia content creation.

Designed and implemented internal communication strategies to support company acquisitions. Built onboarding experiences in collaboration with HR: visuals, videos, 3D layouts. Produced corporate materials for 27 branches across France: flyers, brochures, presentations, videos. Created and hosted the company's internal webinar: "Le Rendez-vous du Commerce." Contributed to the redesign of the website and intranet, including content creation and UX mockups. Developed editorial calendars for LinkedIn, Facebook, and newsletters. Managed event branding, logistics, and post-event communication.

Digital communication: social media management and weekly newsletters. Developed influencer marketing strategy and built partnerships. Maintained website updates and created digital assets (banners, displays, videos). Wrote SEO-optimized blog articles and conducted competitive content gap analysis. Improved search engine visibility through keyword research and semantic optimization.