Wafae R.

As a consultant specializing in seasonal rental management and revenue optimization, I assist owners, investors, and tourist property managers (riads, villas, apartments, and guesthouses) in developing and improving the performance of their short-term rentals.

My expertise covers the entire marketing cycle: operational structuring, dynamic pricing strategy, multi-channel distribution, and enhancing customer experience to sustainably increase property occupancy rates and profitability.

Areas of intervention:

• Audit and optimization of listings on Airbnb, Booking.com, and other OTAs

• Implementation of Revenue Management and dynamic pricing strategies

• Optimization of occupancy rates and revenue (RevPAR)

• PMS & Channel Manager configuration and optimization

• Structuring of seasonal rental management procedures

• Automation of customer communications and guest journeys

• Management of online reputation and improvement of online performance

• Support for launching new short-term rentals

• Development of concierge services and additional offerings

I undertake both one-off optimization missions and strategic, remote, or ongoing management support.

Working languages: French | English | Spanish | Arabic

Responsible for the complete management of Riad Kenzo, a guesthouse located in the heart of Marrakech, I oversee the operational, commercial, and strategic performance of the establishment to optimize its results and ensure a high-end customer experience.

I manage the entire booking cycle, from online marketing to post-stay follow-up, while implementing strategies for revenue optimization and continuous improvement of customer satisfaction.

Key responsibilities:

• Management of reservations via OTAs and direct sales (Booking.com, Airbnb, Expedia)

• Definition and adjustment of pricing strategy according to seasonality (yield management)

• Optimization of occupancy rates and RevPAR

• International customer relations and management of requests before, during, and after stay

• Coordination of operational teams: housekeeping, maintenance, and external providers

• Organization of transfers, excursions, and concierge services

• Management of online reputation and customer review tracking

• Implementation of professional procedures and quality standards

• Business development and local tourism partnerships

Thanks to a performance and customer experience-oriented approach, the Riad benefits from strong online visibility and a high level of international customer satisfaction.

Working languages: French | English | Spanish | Arabic