About Wafae
- Creation and optimization of Shopify stores
- Creation of landing pages and no-code e-commerce sites
- Organic Instagram & TikTok strategy
- Redesign and optimization of Instagram profiles (bio, visuals, highlights)
- Social media content management and creation
- Automation for digital products (offers, email capture, simple sequences)
- Targeted advertising on TikTok Ads
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- MoldeagirlShopify Website Creation – Ready-to-WearE-COMMERCESeptember 2025 - September 2025 (1 month)Paris, FranceI created the Shopify e-commerce website for Moldea Girl from scratch, a ready-to-wear brand, from product to complete store.Creation of the complete website with a homepage and product pages optimized for conversionIntegration of a premium template and customization according to the brand's identityManagement of visual and editorial content to reflect the brand's universeUX/UI optimization to improve user experience and the purchasing journeyMonitoring and technical support to ensure site performance and fluidity
- Magazine BoxFounder & Digital Marketing ManagerSOCIAL NETWORKSJuly 2023 - Today (2 years and 11 months)Paris, FranceAs co-founder of Magazine Box Event, I manage all digital communication, branding, and brand image development.Creation and management of social networks (Instagram & TikTok) to increase B2C and B2B awarenessCommunity development: +20,000 followers on TikTok and +5,000 followers on InstagramCreation of viral video content generating over 1 million views and converting prospects into customersDevelopment of the agency's visual identity and brandingImplementation of organic and advertising strategies to attract and retain clients
- GlobeasySocial Media Management & Branding – GlobeasyTRAVEL AND TOURISMJanuary 2022 - Today (4 years and 5 months)Paris, FranceAs co-founder of Globeasy, I manage all digital communication and brand positioning.Development of the overall communication strategy and brandingRedesign and optimization of the website and application to improve user experience and conversionCreation and management of content on Instagram & TikTokDefinition of an organic strategy to increase visibility and engagementCreation of visual materials via Canva and implementation of a consistent identityManagement of promotional campaigns and strategic partnerships
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Education
- Master's in Marketing Data and E-commerceSkema Business School2019
- Master's in Commerce and International AffairsUniversité Paris-Est Créteil2017