Freelancer profile translated to English.
Back to original languageAbout Wael
With over 10 years of experience, I have acquired complete mastery of tools such as Google Ads, Meta Ads, LinkedIn Ads, Tiktok Ads, Pinterest Ads, Snapchat Ads, Google Tag Manager, GA4.
My background has allowed me to understand the nuances of each platform and create tailor-made advertising campaigns that meet the specific needs of each client. I chose to go freelance to put my expertise at the service of SMEs/VSEs, with the ambition of helping them grow their online business.
Working with me means first and foremost engaging in a partnership based on transparency, determination, and efficiency. Together, we will define clear and achievable objectives, develop a precise targeting strategy, and structure optimized advertising campaigns to maximize performance while minimizing costs.
To give you an overview of my expertise, here are some clients I currently support in SEA & SMA:
Vapiano
Belambra
tiko
Lucca
Spaciotempo
Autosur
Bam Ticket
Lacreme du gaming
Force mobility
Bulliz Choux
Les artizans
Fefedrink
I look forward to collaborating with you and contributing to the growth of your business.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ORIGINS
On Malt
Google Ads Campaign ManagementSeptember 2024 - September 2024As part of this mission, I was asked to manage advertising purchases on Google Ads. I optimized existing campaigns by testing various landing pages and advertisements. The objective was to evaluate the effectiveness of the ads over a day, adjusting targeting and bids to maximize performance. Thanks to my expertise in Google Ads, I was able to provide concrete recommendations to improve my client's future advertising campaigns. - tigrz.parisMedia ManagerE-COMMERCEJuly 2024 - July 2024 (1 month)Paris, France
- Team Lead & Management: mission oversight, quality assurance, and expertise development.
- Team and process building.
- Consulting: supporting top clients in their strategy.
- Campaign launch and optimization.
- Analysis of campaign results and search for improvements to achieve performance.
- Participation in and execution of media audits.
- Business Development: agency representation, development of recommendations with strategy consultants, consultations/pitches.
- Participation in agency life: representation, communication, training, presentations.
- Wael LahmarDigital Marketing ConsultantSOCIAL NETWORKSOctober 2017 - Today (8 years and 10 months)Île-de-France, FranceAnalysis and Strategy:Evaluate the company's advertising needs and define clear objectives for each platform.Develop a coherent and effective media buying strategy based on the specifics of each platform.Campaign Implementation:Create and configure campaigns on Google Ads, Facebook Ads, Google Shopping, Snapchat Ads, TikTok Ads, LinkedIn Ads, Taboola, and Outbrain.Select target audiences, define budgets, choose appropriate ad formats, and write compelling ads.Optimization:Continuously monitor campaign performance and adjust parameters (bids, targeting, creatives) to improve ROI.Test different approaches (A/B testing) to identify the most effective strategies.Reporting:Provide regular reports on campaign performance, highlighting key KPIs and relevant insights.Propose recommendations based on analyses to improve future campaigns.
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Education
- Master of BusinessESD - Graduate School of Digital2018Master 2 (M2), E-Business
- Master of BusinessEDC Paris Business School2018Master E-Business, Digital