Freelancer profile translated to English.
Back to original languageAbout Wady
Hello, I'm Wady.
I help brands build universes that capture attention and remain memorable. My approach combines brand strategy, art direction, and content creation to develop strong, coherent identities designed for today's uses.
My background has allowed me to work in very different environments, from Warner Bros. Discovery to Printemps Group, as well as in event management and entrepreneurship. These experiences have taught me to bridge the gap between creativity, marketing, and business objectives.
Today, I support companies that want to strengthen their image, assert their positioning, or create content that has a real impact.
What I can offer you
• Art Direction
• Branding & Brand Identity
• Brand Strategy
• Content Creation
• Creative Concepts for Social Media
• AI-Powered Content Production
• Video Editing and Digital Content
• Communication Campaigns
I place particular importance on details, brand consistency, and user experience. Each project is approached strategically, ensuring that the creation serves a concrete objective.
Whether it's launching a brand, evolving an existing identity, or imagining a new campaign, my goal remains the same:
To create brands that are not just seen, but remembered.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Warner Bros. DiscoveryDigital Marketing & Creative Content SpecialistFILM AND AVSeptember 2021 - December 2024 (3 years and 3 months)Paris, FranceAt Warner Bros. Discovery, I contributed to the development of 360° marketing campaigns for the group's various brands and licenses, bridging the gap between creation, communication, and digital strategy.My responsibilities included:• Developing creative concepts and digital content for social media, YouTube, and communication campaigns.• Producing visual and video content (editing, creative variations, thumbnails, marketing assets) in collaboration with marketing, creative, and PR teams.• Participating in marketing activations, media campaigns, trade marketing, as well as events related to the group's film, series, and franchise releases.• Contributing to cross-functional projects aimed at enhancing visibility, audience engagement, and brand image consistency across various touchpoints.
- PrintempsBrand & Content Marketing CoordinatorFASHION AND COSMETICSJuly 2019 - September 2021 (2 years and 2 months)Paris, FranceAt Citadium (Printemps Group), I contributed to the development and deployment of brand marketing initiatives for a leading French streetwear and lifestyle player, bridging digital communication, retail, and brand activations.My responsibilities included:• Participating in the development of brand campaigns in collaboration with partners, content creators, and brands to enhance Citadium's visibility and desirability.• Supporting the launch and promotion of new collections, ensuring a consistent experience between digital platforms and sales spaces.• Close collaboration with marketing, retail, and visual merchandising teams to ensure a strong and consistent brand identity across all touchpoints.• Contributing to the organization of brand activations, cultural events, and community experiences aimed at strengthening engagement and Citadium's position in the streetwear and lifestyle scene.
- RESILIENCE PRODUCTIONAssistant Event Project ManagerFebruary 2019 - August 2019 (6 months)Île-de-France, FranceAs a video production assistant, I managed sound and framing to ensure professional results.I also planned and implemented events, overseeing site visits and concept store installations.My role included coordinating teams during events to ensure smooth execution, as well as prospecting brands to strengthen partnerships and enrich projects.This experience allowed me to develop strong organizational skills and expertise in event management.
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Education
- Master Strategic Marketing Manager, MarketingISEFAC Alternance, the school of management in work-study2023Master Manager Stratégique Marketing , Marketing
- Bachelor, Conference and Event OrganizationEcole Internationale Tunon2019Bachelor, Organisation de conférences et événements