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Vladyslav MerezhkoVM

Vladyslav Merezhko

QSR & franchise expansion, EU/UK/US markets

€179/day
Warsaw, PL
3-7 years

Average response time: 1 hour

About Vladyslav

I take QSR and F&B brands into new countries and build the systems that run them there. As Head of International Development at Lviv Croissants, a Ukrainian café and bakery chain, I led its expansion across seven countries in Europe, the US and Asia, from market research and financial modeling to franchise agreements and launch. Unlike a pure strategy consultant, I also build the operational backbone, Odoo POS and ERP, automated sales reporting, and live multi-location dashboards, so you get both the plan and the systems to run it
  • English

    Native or bilingual

  • Ukrainian

    Native or bilingual

  • Russian

    Fluent

  • Polish

    Conversational

Remote only
Primarily works remotely

Experience

  • Lviv Croissants (3F Logistics LTD)
    Head of International Development
    August 2024 - Today (2 years)
    Lviv, Lviv Oblast, Ukraine, 79000
    Developed and implemented international development strategies and standalone projects in distant markets. Conducted market research and competitor analysis to identify target countries and regions. Created financial models, timeline, and key performance indicators for new Bakeries. Led the recruitment and training of culturally diverse teams capable of autonomous decision-making. Managed research and development (R&D) initiatives.

    During this time, QSR opened in South Korea and Norway
    International Franchise Expansion QSR Operational Auditing Market Entry Strategy
  • Lviv Croissants (Fast Food Franchising Group Ukraine LLC)
    International Franchise Manager
    November 2022 - August 2024 (1 year and 9 months)
    Lviv, Lviv Oblast, Ukraine, 79000
    Executed in-depth market research, analyzing consumer preferences, cultural nuances, and regulatory requirements. Crafted financial models and tailored market entry strategies for new regions, successfully expanding the company's reach. Collaborated with production and marketing teams to adapt menus and products for local consumer tastes.

    During this time, QSR opened in Slovakia, the Czech Republic, and France
  • Lviv Croissants (Fast Food Franchising Group Ukraine LLC)
    Assistant to the International Franchise
    February 2022 - November 2022 (9 months)
    Lviv, Lviv Oblast, Ukraine, 79000
    Assisted in data processing and market research for new regions. Supported communication with potential franchisees and operational tasks for new bakery openings. Set up and launched the first POS system, being the first point of contact for franchisees in IT-related issues. Contributed to the successful launch of the company's first international pilot project in Poland.

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Education

  • PhD
    Ivan Franko National University of Lviv
  • Master's degree
    Ivan Franko National University of Lviv
    2022
    Baltic-Black Sea Regional Studies

Skill set

Categories