Freelancer profile translated to English.

Description

I have over 10 years of experience in digital strategy, in media agencies (FULLSIX New York), in consulting (Pivot & Co for Bel and Heineken), client-side (Carrefour, Pernod Ricard), and in Tech ad-tech (TikTok for Richemont, Kering, E.Leclerc...).

I have supported numerous large groups in optimizing their digital marketing, both operationally and in deeper transformations: processes, organization, budget allocation.

I am results-oriented, with a real sense of client focus, and a profile that is both driven and analytical.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

TikTok
Global Brand Partnership Manager Kering & Richemont
April 2024 - June 2025 (1 year and 2 months)
Paris, France
Spearheading global coordination and support for TikTok strategy and activations for all Maisons of Richemont and Kering, managing over $xxM in investments.
Social media Communication Strategy Commercial Strategy
TikTok
Brand Partnership Manager Retail & Ecommerce
February 2022 - April 2024 (2 years and 2 months)
Paris, France
Guided a portfolio of leading retailers and e-commerce brands (including E.Leclerc, ALDI, Cdiscount, Les Mousquetaires, Groupe Casino and Nocibé) on TikTok, achieving a penetration rate increase from 8% to 100% in 2 years and driving a sixfold revenue growth.
Carrefour
Global Head of Digital Marketing Maturity & Performance
January 2021 - February 2022 (1 year and 1 month)
Paris, France
Orchestrated digital marketing strategy across 9 markets to accelerate e-commerce growth and drive-to-store performance.