Freelancer profile translated to English.
Back to original languageAbout Vivien
You are...
You run afamily business, belong to the small and medium-sized enterprises, or want to start something new– but the indispensable online presence is causing you concern? You haveneither the desire, the time, nor the inclinationto take care of social media and online marketing? You don't know how to start and would prefer to hand this area over totrustworthy hands**? Or does your **existing online presence, including social media channels, urgently need an update?Perhaps you see potential in alarger target audiencebut don't know how and through which channels to reach them.
I am...
I can and will help you with all of that. Withover 16 years of experience in social media, brand, and content marketing, including over 10 years of self-employment in social media, positions inadvertising and PR agencies in London, Hamburg, and Düsseldorf, years incorporate brand marketing at Vodafone, as well as amanagement position in a medium-sized company, andmy Bachelor's and Master's degrees in Corporate Communication, Marketing, and PR, I am ideally equipped for this.
I can...
My expertise is divided into **three successive areas**.
- Brand marketing and campaign strategies for the further development of your brand, including development, implementation, management, evaluation, and forecasting/goal setting
- Social media marketing in terms of strategy, handling, content production, and reporting
- Content creation for authentic, high-quality product photos and videos for social media, PR, and website, including various shooting possibilities at home and abroad
German
Native or bilingual
English
Fluent
Italian
Basic
French
Basic
Swedish
Basic
Portuguese
Basic
Can work on-site
Düsseldorf (up to 50km)
Experience
- Bright SocialSocial Media, Brand & Content MarketingPRESS AND MEDIAFebruary 2023 - Today (3 years and 4 months)Düsseldorf, Germany• Social Media Branding based on Corporate Design / Identity• Consistent and cross-channel campaign strategies• Content Creation & Planning for: Social Media Channels (Instagram and Pinterest), Website and Newsletter as well as Online Magazine articles• Social Media Management & Strategy Development• Holistic analysis and reporting, as well as goal setting and further development• incl. Content Creation (Graphic, Photo & Video Production, Text)
- Mrs. BrightsideBlogger - Mrs. BrightsidePRESS AND MEDIASeptember 2009 - Today (16 years and 9 months)Düsseldorf, Germany• Content Creator, Digital Storyteller & Blogger• Lifestyle, Travel & Fashion Blog 'Mrs. Brightside'• Content Creation & Social Media Marketing - Implementation of marketing measures and organic as well as paid social media content for own and brand-specific channels• Graphic design, copywriting, photography, videography, image editing, HTML, Adobe, SEO optimization, affiliate & social media marketing• Cooperations and long-term collaborations with 500+ renowned national and international partners
- SpringlaneBrand Manager & Campaign LeadE-COMMERCESeptember 2022 - February 2023 (5 months)Düsseldorf, Germany- Development of cross-channel campaign strategies and translation into roll-out concepts- Conception and execution of product launches- Responsibility for press/external communication as a contact person for external media- Development of the specific communication and brand strategy, target group segmentation, as well as campaign planning and evaluation to support the VP Brand- Coordination of campaign planning and execution as an interface between creative, product development, IT, and sales- Planning of a consistent customer journey- Analysis of campaign KPIs as well as creation of meaningful reports and learnings- Creation of cross-channel revenue forecasts for campaigns and individual measures- Process optimization within the team
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Education
- Master of ArtsHochschule Fresenius2018Master of Arts - MA, Corporate Communication
- Bachelor of ArtsEMBA (European Media and Business Academy)2016Bachelor of Arts - BA, Medienmanagement - PR- und Kommunikationsmanagement