Freelancer profile translated to English.

Description

I support brands in increasing their visibility and building strong communities through social media, content, and brand strategies. With over 10 years of experience in digital marketing and communication, I combine strategic thinking with creative storytelling to develop campaigns that have an impact and deliver measurable results – from conception to operational implementation. Furthermore, I bring extensive experience in paid media, influencer relations, and project and account management. I have led teams, managed external agencies, and optimized performance measures to strengthen brands sustainably and design digital marketing processes efficiently.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
Digital Marketing Specialist
October 2024 - Today (1 year and 8 months)
Köln, Germany
Consulting & implementation in social media, brand & content
Development of campaign strategies including paid media & influencer relations
Support in brand building and community management
Project & account management in digital marketing projects
Team leadership, coaching & knowledge management
Content strategy & storytelling for digital channels
Coordination of external partners & agencies
Performance analysis & optimization (focus: social paid, email marketing)
Conception & implementation of digital strategies (including brand and sales context)
Event & sponsoring marketing in the digital environment
Social Media Marketing Content Marketing & Storytelling Brand Strategy & Communication Team Leadership Paid Social
1a Yachtcharter GmbH
Head of Marketing
January 2021 - January 2023 (2 years)
Leadership of marketing teams including coaching & knowledge management
Coordination of projects and quality assurance of measures
Optimization of marketing strategies and processes
Development of content and performance marketing concepts
Setup and management of social media channels (including paid media & influencer collaborations)
Collaboration with external partners to optimize SEO and SEA strategies
Promotion of knowledge exchange and establishment of efficient workflows
Paid Social Project Management Team Leadership Content Marketing & Storytelling Social Media Strategy
Zurich Gruppe Deutschland
Specialist Social Media and Sponsoring
January 2018 - January 2021 (3 years)
Conception, coordination & implementation of social media campaigns
Development and further development of product campaigns across various channels
Expansion and management of social media platforms (including Instagram)
Management of multiple agencies and management of content production
Optimization of paid strategies & maintenance of influencer relations
Digitalization of sales processes through creation and implementation of digital communication strategies
Creation of training materials & execution of training for sales teams
Conception of an e-sports strategy including event & content management as well as team coordination
Paid Social Social Media Marketing Sponsorship Account Management Content Marketing & Storytelling