Description

✨ I am passionate about staying ahead of the curve in the ever-evolving marketing landscape and continuously seeking innovative & tech solutions to achieve client's business goal.

🎯 I leverage my background in business, experience in brand marketing and high-growth SaaS startup to transfer customer experience into business growth, bring structure to scale, and solve cross-functional challenges.

📊 I am also a disciple of data, I believe insightful data will transfer into impactful action plans.

👩🏻‍💻 International vagabond (USA, France, Taiwan), B2C brand marketer turn into B2B consultant.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Chinese
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

LVMH
Sr. Consultant - LVMH consumer intelligence
January 2022 - Today (4 years and 5 months)
Paris, France
Co-define MarTech strategy, cross-functional collaboration to ensure seamless tech implementation and client satisfaction. Leverage data to address issues and optimize performance. Execute key initiatives to enhance user experience, improve operation, and streamline workflows with various priorities and tech specificities (40+). Stay abreast of industry trends and identify needs, opportunities and risks. Achievement:
• Create LaCave: onboard 700+ users, training playbook, best practice sharing
• Deploy 3D process: operation(+83TTE), blocked item(-25%), documentation(+60%)
• Initiate data relevancy: restructure of data architecture, resolve data discrepancy
• Revamp project governance to improve execution, performance, usability
• Sync Zendesk & Asana: escalate request cannot be handled to product team
MarTech Customer Relationship Management (CRM) Project Management
Meero
Consultant - APAC growth
January 2019 - January 2021 (2 years)
Paris, France
Manage full sales cycle, set the pace in APAC to achieve business goal. Steer product adoption, cultivate strong relationships with clients, anticipate needs, proactively solve problems and drive retention. Analysing success metrics and forming strategies. Build strategic partnership to increase brand exposure and support sales.
Achievement:
• x2 inbound leads, x3 outbound leads via strategic partnership with LaFrenchTech
• Spearheaded GTM strategy with 100%+ YoY growth within a year, $2M signed
• Meero successfullyjoined unicorn club with new French startup record in 2019
• Set up APAC office, recruit 20+ (BD, AM, CS) to execute customer-fist strategy
Ironman / APAC Region,
Trade Marketing Manager
January 2015 - January 2016 (1 year)
Drive sales expansion (O2O) via strategic channel development and PIM integration. Agency management incl. briefing, consumerjourney mapping, POSM, execution. Develop toolkit, provide guidance for sales enablement, ensure all deliverables (brand assets, customer experiences) are aligned with brand DNA and standards. Realign promotion calendar via shopper insights, increase sales volume by 30% Negotiate partnership with distributors, increased retailer engagement by 20%