Freelancer profile translated to English.
Back to original languageAbout Vivian
Emotional copywriter with over 10 years of experience, specializing in creating authentic connections through words. I have worked with digital training companies and brands that sell experiences, helping them convert customers through persuasive content, storytelling, and emotional and experiential marketing strategies. My approach combines strategy, creativity, psychology, and measurable results to generate real impact on conversion.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Mundomar Cruceros,Strategic Communication Project CoordinatorFebruary 2024 - Today (2 years and 4 months)Madrid, Spain• Leadership and development of the company's B2C strategic communication project: Strategic analysis, communication strategy, tactical communication implementation, strategic market contrast. In coordination with the external company Incubadora Despegue.• Responsible for B2C email marketing campaigns based on experiential marketing, writing persuasive newsletters, optimizing open rates, developing creative ideas, designing persuasive strategies, and achieving conversion through segmentation and automation in Mailchimp.
- Proyecto Propio – Internacional,Emotional Copywriting for Digital BusinessesJanuary 2014 - Today (12 years and 5 months)Persuasive writing for transformative training: Creation of emotional and strategic content for personal and professional development training programs, impacting over 1,000 people in 8 countries. Texts designed to generate deep connection and effective conversion, driving participants' personal and professional growth.Strategic copywriting for successful launches: Direction of female entrepreneurs in digital business development, generating launches with conversion rates above 60%. Writing sales pages, high-conversion emails, and automated sequences, achieving measurable results through an emotional and customer-oriented approach.Creation of digital campaigns with an emotional focus: Development and implementation of digital campaigns on social media using tools like GetResponse, Leadpages, and Canva, achieving sustained audience growth. Texts optimized to generate engagement and loyalty, focused on conveying memorable experiences.
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Education
- Expert in Digital Marketing,Influencers,2023Experta en Marketing Digital,
- Higher Degree in Positive Psychology,La Salle University,2021Grado Superior en Psicología Positiva,