Vivian García Villavicencio

I lead a strategic communication and brand consulting firm that supports CEOs, Management Committees, and senior leaders in complex corporate, industrial, and professional services environments in Spain and Latin America.

I maintain full operational, strategic, and commercial responsibility in 9 international markets with over a decade of active client work.

I have advised leaders of companies such as Bureau Veritas, Pescanova Ireland, CaixaBank, WExecutive Spain, Madrid Chamber of Commerce Business School, Circular Economy Center, Sephora, Inhispania, Alain Afflelou, among others, on high-impact communication decisions during transformation, growth, and reputational exposure processes.

I turned active internal resistance into organizational commitment during a complex digital transformation at the Peruvian Ministry of Health, generating a cultural change that the team remembers positively.

I strengthened the communication of the Caixabank Senior team for highly complex international negotiations, with measurable improvements in their strategic connection with major global accounts.

I repositioned the brand of a metalworking industrial company, expanding its client portfolio by *3 in the first 6 months of implementation.

I developed my own training-consulting model that integrates communication governance into management culture, eliminating organizational dependence on external providers, all eligible for FUNDAE funding.

I created the International Brands that Enamor® Awards (4 editions), achieving over 16 million media impacts and participation from over 200 brands from 10 countries.

I serve as spokesperson and provide sustained editorial coverage for the brand in RTVE, El País, Cinco Días, La Vanguardia, and Europa Press, among other local and international media.

Responsible for the corporate Communication, Marketing, and CSR department in a multinational group in the fishing industry, with operations in nine factories and its own industrial fleet. Direct reporting to Corporate Management in China and HR Management in Peru. Team of 10 people and annual budget of €200,000.

Resolved an active labor dispute with the fishing fleet workers' and crew union through an internal communication campaign that rebuilt organizational identity and measurably restored team cohesion, eliminating the conflict in a geographically dispersed and operationally complex area.

Managed communication in 9 industrial facilities under a dual reporting structure between China and Peru, ensuring strategic alignment and narrative coherence under sustained regulatory and stakeholder scrutiny.

Led over 30 sustainability and CSR projects over 5 years, with measurable impact in industrial and community settings: improvement of water and air quality standards, integration of at-risk youth into operational roles, and education and nutrition programs for children in communities adjacent to operations.

Creation and implementation of the communication area in a mining unit and corporate office, with direct reporting to the Operations Manager and coordination with the Corporate HR Management in Lima.

Created the communication area from scratch to operational status in 3 months, at both the operational and corporate levels.