About Viviana
I help brands and businesses grow online. With over 15 years of experience in e-commerce and digital marketing, I support clients at every stage: from strategy and market analysis to store development, launch and ongoing optimization.
I build complete e-commerce stores using Lovable integrated with Shopify — handling everything from architecture and configuration to copywriting and product setup. I manage Google Ads and Meta Ads campaigns, set up email marketing flows with Klaviyo, and take care of the full digital presence of the brands I work with.
From zero to live in weeks, not months.
I don't just consult — I get into the project, implement, and deliver results.
English
Native or bilingual
Spanish
Native or bilingual
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Keepup Società Benefit SrlE-commerce Manager & Digital Strategist -E-COMMERCENovember 2023 - November 2024 (1 year)Udine, Italy
- Conducted market analysis, defined positioning strategy and product/pricing structure
- Built the entire e-commerce on Shopify: site architecture, store configuration and product upload: * Written all website copy and content
- Planned and executed the launch strategy including Google Ads and Meta Ads campaigns
- Set up Klaviyo for email marketing, automated flows and loyalty program
- Ongoing management of the platform, collections and online communication
- Greenology Srl - https://greenology.eu.com/E-commerce Manager & Digital StrategistE-COMMERCEOctober 2025 - Today (10 months)Milan, Italy
- Conducted market research and defined positioning and commercial strategy from scratch
- Built the full e-commerce using Lovable and integrated it with Shopify, handling complete store setup: * Activated geotargeted Google Ads Search campaigns focused on the Milan area, targeting active searches for lawn mowers and mosquito control systems with free installation included
- Set up newsletter channel and email marketing flows
- Daily site management, updates and promotional strategy planning
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