About Vitor
Digital Marketing & Media Specialist with proven experience driving performance and growth through data-driven strategies. Currently a Media Analyst at Accenture Song, I manage and optimize digital campaigns across major platforms, creating customized customer journeys and delivering measurable results.
I’ve worked with global brands and fast-growing companies such as Shell, BMW, and award-winning startup HYPR, combining strategic thinking with hands-on execution. With a strong background in performance marketing, data analysis, and campaign optimization, I help businesses scale efficiently and maximize ROI.
Adaptable, analytical, and results-focused, I thrive in fast-paced environments and turn complex marketing challenges into clear, high-impact solutions.
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Accenture SongMedia AnalystOctober 2024 - Today (1 year and 9 months)São Paulo, BrazilStrategic online media planning and annual budget management for a major consumer goods client (P&G);Definition of omnichannel digital media strategies, coordination with agencies, and alignment with internal stakeholders to ensure performance goals are met;Development and presentation of executive-level reports for the client’s media leadership team, supporting strategic media investment decisions;Campaign monitoring and optimization with a strong focus on cost efficiency and performance maximization across DV360, Meta Ads, Google Ads, and TikTok Ads;Responsible for data-driven recommendations that led to adjustments in the annual media plan, directly impacting brand sales growth.
- HYPRDigital Marketing ConsultantJune 2024 - October 2024 (4 months)São Paulo, State of São Paulo, BrazilUnderstanding market context and identifying improvement opportunities, while also contributing to the development of new solutions in collaboration with the Product team;Monitoring the performance of active media campaigns and ensuring continuous alignment with clients;Developing performance tracking reports, analyzing results, and proposing optimization strategies;Building customized consumer journey models tailored to different audiences;Strong technical knowledge of leading DSPs (Xandr, DV360) for campaign setup, optimization, and monitoring in programmatic media;Clients served: O Boticário, Ambev, Raízen/Shell, XP Inc., Outback, Pizza Hut, Raia Drogasil, Kitano, Indústrias Anhembi, Cruzeiro do Sul, Grupo CCR, Club Med, Goula, Sata Ferramentas, Santher.
- RaízenDigital Marketing and Media InternJuly 2023 - May 2024 (10 months)São Paulo, State of São Paulo, BrazilBusiness Unit Raízen LubrificantesI took part in developing the strategy and restructuring of the Raízen Lubrificantes website, focusing on the user journey and attracting leads. I developed reports to monitor navigation and usage KPI´s (via Google Analytics, Speed Page Insights, Hotjar, etc);I monitor the execution of media plans for Shell brands, acting as an interface, analysis and management with marketing agencies in the search for continuous improvements, as well as interfacing with vehicles (Google, Meta, TikTok) and approving creative pieces with Shell's global HQ;Responsible for the project to restructure the motivational platform for the retail and resale team - improving usability and implementing the training portal on the platform;I helped implement and analyze data and performance for digital marketing projects (virtual assistant and e-commerce for Shell gas stations).
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Education
- Display Ads para marcas Product Ads para marcas e agências Meta Certified Media Planning ProfessionalDisplay Ads para marcas Product Ads para marcas e agências Meta Certified Media Planning Professional
- Bachelor's degree in International RelationsESPMBachelor's degree in International Relations