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Judita BacinskaiteJB

Judita Bacinskaite

graphic and visual designer

€289/day
London, GB
8-15 years

Average response time: 1 hour

About Judita

I am a graphic designer with over 8 years of experience in print and digital design. I have worked with various companies big corporations and start-ups in finance, well-being, science, fashion, and property industries.

I got my education in the US: Bachelor's degree in Marketing and a Master's in Fine Arts Advertising. Then I came to live and work in London and have been here for 10 years now.

I am loyal, kind, and professional at all times. A lot of people whom I worked with said: I am a joy to work with, dedicated, dependable, a great team player, and go above and beyond with phenomenal creativity and a sense of design.

My most recent project was with well-being start-up company AK VIBES where I was a Lead Visual Designer, leading the branding process from start to finish. I had to develop the branding guidelines and design system patterns. Then implement the new brand for print and digital media channels and also retail.

One of the main responsibilities was to build the website according to the branding guidelines. The main aim of the project was to create a vibrant, clean, and easy-to-navigate website. I had to create wireframes, then prototypes, and launch the website.

The process also involved some testing like customer feedback surveys and questionnaires about the website in order to find out how the website is functioning from the user's perspective. I also used the Hotjar app to view heat maps and video recordings. Then analyzed the data and adjusted the content and layout of the website according to new insights and feedback.

Before this company, I was working as a Digital and Visual Designer for an International Currency Exchange company. I was in a marketing team where I worked closely with a senior designer, copywriter, and head of marketing to re-develop the brand and apply the new brand guidelines to the e-commerce website, marketing collateral, internal document, digital screens, and retail stores.

  • English

    Fluent

  • Lithuanian

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • AK Vibes
    Lead Visual Designer
    September 2020 - Today (5 years and 9 months)
    London, UK

    - Leading the whole brand development process from start to completion
    - Developing brand identity, including letterhead, business cards, advertising and other collateral pieces and branding guidelines
    - Setting up the imagery, iconography and tone of voice
    - Implementing the brand through all the media channels, website, social media, print, retail store, publications
    - Wireframing and prototyping the website pages according to the brand guidelines
    - Overseeing all the necessary design changes that need to be made
    - Maintaining the website with new content: images, copy, videos, graphics
    - Performing user testing to make improvements on the website content, flow and interface
    - Setting up templates for automated emails, internal documents, editorial designs, informational booklets, leaflets, brochures, promo banners, posters, retail pricing, packaging, social media posts
    - Brainstorming new ideas and concepts for promo campaigns
    - Communicating the concepts, ideas, and outcomes of the research to the team
    - Proposing innovative solutions to the team and find the ways to execute them
    - Promoting a spirit of innovation and creativity to ensure that new ideas keep coming
    - Researching the market and staying up to date to the latest trends and improving the overall visual identity and effectiveness of the business
  • ICE - International Currency Exchange
    Visual Designer
    November 2019 - August 2020 (9 months)
    London, UK

    - Working within the design team to define the customers' and the business needs
    - Translating creative briefs into visually stunning mock-ups
    - Staying up to date with the latest standards, changes and trends in the visual design field
    - Generating clear ideas, concepts and designs of creative assets for both digital design and print graphics from start to execution
    - Collaborating with UX, UI agency/agencies, the Project Design Manager and Visual Designer to ensure creative concepts are finished to a high standard
    - Managing requests from all UK, Europe and International Branches from signage and internal branch decoration to all other marketing material/point of sale requirements
    - Developing and executing animated visuals/motion graphics
    - Maintaining website using CMS
    - Designing web pages for global regions
    - Building high-fidelity designs
    - Participating in ongoing design reviews
    - Contributing to the design system
    - Creating eye-catching, on-brand marketing emailers from initial briefs
    - Assisting with the preparation of Airport Tender proposals globally including creative presentation of relevant graphics, visuals images, graphs, document covers
    - Mocking up Visuals 3D and/or illustration graphics for new Branch and ATM locations and refurbishment of current locations
    - Designing pop up stands/banners for events/exhibitions
    - Working closely with external agencies, printing companies, architects
  • ICE - International Currency Exchange
    Digital Design Executive
    November 2017 - November 2019 (2 years)
    London, UK

    - Oversee the design and development for online campaigns and range of global websites
    - Web page design, build, and maintenance for the UK and some global regions
    - Work with the Head Designer on website development and understanding the customer journey and direction of the businesses e-commerce approach
    - Take creative briefs and translate them into visually stunning mock-ups
    - Create custom email marketing pages from initial designs through to hand coded layouts in HTML and CSS
    - Work with web development agency/agencies, the Head Designer and other Graphic Designer to ensure creative concepts are finished to a high standard and adhere to branding guidelines
    - Create eye-catching, on-brand marketing emails from initial briefs through to design
    - Use CMS to manage the content and designs for the website and email marketing
    - Design online advertising/display banners
    - Develop ideas for tenders, corporate documents, marketing communications and advertising
    - Assist with the preparation of Airport Tender proposals globally, including creative presentation of relevant graphics, visuals images, graphs, document covers
    - Create and design corporate proposals, presentations, internal newsletter, annual accounts and company brochures
    - Design, development and management of animated visuals for digital signage and retail screens
    - Work closely with third party suppliers in order to maximize turnover at the point of sale, without compromising company branding / Rework existing advertising creative to fit the needs of the media agencies
    - Manage requests from all UK, Europe and international branches from signage and internal branch decoration to all other marketing material/point of sale requirements
    - Prepare visual mock-ups for new branches and ATM locations and refurbishment of current locations
    - Work closely with external agencies, printing companies, architects, facility managers

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Education

  • MFA, Advertising
    Academy of Art University
    2012
    MFA, Advertising
  • Bachelor of Business & Bachelor of Arts
    Northern Arizona University
    2007
    Bachelor of Business Administration (B.B.A.), Marketing

Certifications

Skill set (20)

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