Freelancer profile translated to English.
Back to original languageAbout Vishnu
More traffic is good. More sales are better.
I help companies transform their digital ideas into functional solutions – from e-commerce and performance marketing to optimizing websites and digital processes.
I don't just advise. I also implement projects practically, test different approaches, and optimize them based on the results.
My focus is on:
• Shopify and E-commerce
• Meta Ads, Google Ads, and TikTok Ads
• Tracking with GA4 and Google Tag Manager
• Conversion optimization and marketing funnels
• Websites and digital processes
• Email marketing and automations
In recent years, I have supported projects for MyDayMyDream, Wild Clothing, Reclass, Geschenkewerk, and Moving Bazaar, among others.
This included, for example, the development and optimization of online shops, advertising campaigns, tracking, email automations, digital sales processes, and improving the customer journey.
What's important to me: clear communication, honest assessments, and solutions that can actually be implemented.
I enjoy working with start-ups, small businesses, and growing brands that are not just looking for ideas, but for someone who thinks along and takes action.
English
Native or bilingual
German
Fluent
Malayalam
Native or bilingual
Can work on-site
Darmstadt (up to 50km), Langen (up to 50km)
Experience
- SelbständigE-Commerce & Digital Project ConsultantMay 2024 - Today (2 years and 3 months)Langen, Germany
- Managed the end-to-end of multiple e-commerce projects, ensuring successful implementation from conception to market launch.
- Conceptualized and executed comprehensive marketing strategies to increase user engagement and revenue growth through integrated campaigns.
- Developed and implemented digital marketing strategies, thereby increasing ROAS and thus revenue by 30% each.
- Collaborated with cross-functional teams to optimize marketing and sales strategies and plan their implementation.
- Developed a data-driven corporate culture for a retail client operating in both online and offline sales, leading to drastic cost reductions and thus increasing EBIT.
- Analyzed customer behavior using GA4 and Microsoft Clarity and optimized the shop, leading to a 5% increase in conversion rate.
- Continuously optimized websites to ensure a seamless user experience while fixing technical deficiencies.
- Conducted advertising campaigns that significantly increased purchase frequency and revenue.
- EnkreoCo-Founder and Business Development LeadDecember 2021 - May 2024 (2 years and 5 months)Heidelberg, Germany
- Co-founded and built a digital agency focusing on e-commerce, websites, branding, and digital growth projects.
- Analyzed market trends to adapt marketing strategies and position products in the market.
- Worked with Shopware and JTL, including connecting and maintaining external marketplaces such as Amazon and Metro, and coordinating product data, offers, and cross-channel e-commerce processes.
- Strategically planned and successfully implemented website optimization, managing the entire project cycle, which increased the conversion rate and average order value (AOV).
- Led marketing activities, process development, and strategic planning to increase sales.
- Created an effective content calendar with blog posts, social media posts, promotions, and product listings.
- Glanzify U.GBusiness Development ManagerHEALTH AND WELLNESSNovember 2019 - August 2021 (1 year and 9 months)Heidelberg, Germany
- Participated in a seed-stage startup focusing on business model development, market entry strategy, and project setup.
- Developed financial models, pitch decks, and market analyses to support fundraising and strategic decisions.
- Built strategic partnerships and provided support for project planning, market validation, and growth initiatives.
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Education
- Bachelor of Technology Mechanical EngineeringKerala University2013Bachelor of Technology Mechanical Engineering
- Master of EngineeringSRH HochschuleMaster of Engineering