Freelancer profile translated to English.
Back to original languageAbout Visar
Need an Audit of your Acquisition Strategy? I offer you a phone consultation!
My unique dual expertise combines branding (5 years at L'Oréal) and performance marketing (Growth Lead at Getaround +10 other clients).
During my experiences,I have managed over €30M in SEA & Meta budgets**, in various environments (startups, scale-ups, large groups) by combining **performance and brandingwith a clear objective:growth strategies with measurable results and a real impact on your growth and profitability.
Profitability as the Goal:
- **Effective Acquisition**: Full management of SEA & Meta campaigns for CPA/CPL/ROAS optimization.
- **Strategic Vision**: Brand redesign and repositioning, reworking key messages (RTB, USP), product concept, consumer persona/segmentation.
- **Global Approach**: Mastery of both technical and creative aspects for impact across all conversion funnel touchpoints.
Notable Projects:
- **Getaround**: +40% YoY ROAS thanks to advanced segmentation and LTV analysis by user type.
- Garnier Fructis (L'Oréal): Complete renovation of the Fructis brand to modernize its image and relaunch growth (+12% revenuethe year following the launch)
- Tryba**: CPL for energy renovation work **reduced by 40%by restructuring campaigns by agency clusters.
- Carma**: 0 to 500 customers in 10 months with a **CPL reduced to €8 (vs. €13 market)thanks to Google Ads campaigns and an optimized landing page.
- B2B Brand Redesign (NDA):Strategic positioning of a B2B2C offeringin audio/entertainment, leading to the signing of major contracts for 2025.
👋Ready to Collaborate?
I am available for one-off or long-term missions, depending on your needs.My goal: maximize your ROI while building a strong brand.
See you soon,
Visar
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- Getaround SASGrowth Marketing Europe - Paid Ads- SEA ExpertTRANSPORTATIONJune 2024 - Today (2 years)Paris, France
- Growth Lead managing the XXM€ digital media budget for Europe.
- Led customer acquisition strategies through Google Ads (80%) and Meta (20%).
- Optimized campaigns to drive growth and increase customer lifetime value.
- ArkamysPart-Time CMOAUTOMOBILESeptember 2023 - Today (2 years and 9 months)Paris, France
- Developed and executed comprehensive marketing strategies for Arkamys' products.
- Managed the brand identity, content creation, and website development.
- Organized major international events, including CES in Las Vegas, to boost brand visibility.
- FREELANCEGrowth Manager | Expert SEA - Google Ads - CRODIGITAL AND ITApril 2023 - Today (3 years and 2 months)Paris, France
- Managed a +8M€ budget (80% SEA / 20% Social Ads) to deliver +23M€ revenue
- Managed acquisition campaigns across Google Ads & Shopping, Meta and LinkedIn
- Designed tagging plan and implemented data layer with Google Tag Manager
- Managed 6 four key accounts (Getaround, Tryba, Haier,...)
Recommendations
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Education
- Master of ScienceAudencia Nantes School of Management2015Master of Science (MSc), Marketing for Product Manager - English track
- Master's degree, International EconomicsUniversity of Paris I: Panthéon-Sorbonne2012Master's degree, International Economics