Freelancer profile translated to English.

Description

I support companies in defining, implementing, and managing marketing strategy: increasing company awareness, attracting new clients, and retaining existing ones.

- Definition and implementation of marketing strategy (marketing mix: product, price positioning, omnichannel communication strategy, omnichannel distribution strategy)

- Launch of new offers and evolution of existing offers

- Design, implementation, and management of the operational marketing plan and marketing campaigns

- Communication plan

- Audit and proposal for improvement plan

My qualities and soft skills: excellent interpersonal skills, open-mindedness, proactivity, organization, creativity, responsiveness, rigor, and autonomy.

#ReadyToHelp

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris 4e Arrondissement (up to 50km), Paris (up to km)

EDUSERVICES
Writing and production of digital training content
EDUCATION AND E-LEARNING
February 2022 - March 2022 (1 month)
Paris, France
Write a training module on the theme: selecting online and/or offline distribution channels adapted to the tourism product to implement omnichannel distribution in order to multiply contact opportunities with the target clientele and refine the chosen positioning.
- Identify and select omnichannel channels (physical store, e-commerce site, marketplace, mobile applications, customer service, push notifications, ...)
- Define an omnichannel strategy: complementarity of channels serving the customer
- CRM
- Monitor trends in omnichannel strategies
- Provide a "seamless experience" to consumers

=> Design of the program for the module
=> Writing of content, materials, and evaluation quizzes
=> Writing of a practical case
Writing Content Writing Training
Renée Costes
Head of Business Excellence
REAL ESTATE
September 2020 - March 2023 (2 years and 7 months)
Paris, France
Design, implementation, and management of strategic and development projects: digital marketing, digital transformation, and customer and user solutions:
- Strategic planning
- Growth & business development: ecosystem of legal guardians for associative and liberal adults & social actors (CCAS, CLIC): scoping, discovery interviews, drafting interview questionnaires, synthesis, design and drafting of communication materials: letters and brochures
- Marketing & lead generation: redesign of customer journeys (design sprint with Clint Agency: clintagency.com), landing pages for Ads campaigns (SEA), Facebook Ads campaign announcements
- Customer experience: web application for selling clients and buyer-investors MyReneeCostes
- Customer success
- Sales operations & enablement
- Content Marketing Strategy: FAQ, Blog, client story booklets ("Les Belles Histoires Renée Costes"), client cases, videos, webinars for retired homeowners and investors on the theme of life annuities and bare ownership (creation of events on the Livestorm platform, design of presentation materials, tracking registrations and participants, implementation of lead nurturing marketing campaigns)
- Communication: corporate brochure
Marketing Content Marketing Web Marketing Strategy Email Marketing Project Management SEO SEA
Groupe VYV
Marketing Development Manager
BANKING AND INSURANCE
September 2016 - December 2019 (3 years and 4 months)
Paris, France
- Define the marketing strategy for the local government market (Departmental and Regional Councils) and across all offline and online channels: individual and collective health and welfare offers, positioning, distribution, and communication
- Operational project monitoring
- Process optimization
- Sales development and ROI
- Support for local authorities and management of the deployment and monitoring of health and/or welfare participation agreements
- Strategic and competitive intelligence, and market research
- Budget management
Sales Strategy Marketing Direct Marketing Product Development Project Management