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- HANOÏ PARISArtistic Director and FounderFASHION AND COSMETICSApril 2019 - Today (7 years and 2 months)Paris, FranceHANOI PARIS – Women's Ready-to-WearCEO – Fashion DesignerContext:After two years of training in fashion and textile, I launched HANOI PARIS,a women's ready-to-wear brand. The brand's objective is to offer ethical clothing,made from upcycled materials from the luxury industry and manufactured in Paris.This experience as the founder of a fashion company allowed me to juggle the creative aspects and operational challenges of a clothing brand, including the design and manufacturing of a clothing line, production chain management, digital and physical commercial development, and managing a small team of apprentices and interns.Team: 1 to 4 people.Projects:o Creation of the e-shop www.hanoi-paris.como Brand commercial developmento Instagram content management and creation: http://www.instagram.com/hanoi.pariso Production management with eco-responsible constraintso Design and creation of collections (women's clothing and accessories)Responsibilities:o E-shop managemento Website design (storyboard, graphic charter)o Creation and updating of product sheetso Homepage managemento Definition of SEO strategy in conjunction with an agencyo Order management and shippingo Commercial, event, and retail developmentDigital:- Management of partnerships with specialized e-commerce platforms- Management of an Ulule crowdfunding campaign (emailing, direct messages on Instagram/LinkedIn, creation of the Ulule page visuals, production of a campaign video)- Emailing (Mailchimp newsletter campaign)Retail / Events- Outreach to multi-brand stores (phone calls, mailing, door-to-door)- Boutique workshop management (merchandising, customer reception)- Organization, communication, and stand management at B2B trade shows (Who’s Next), at pop-ups, or during festivals- Fashion show organization (venue research, partners, models, DJ…)Instagram Community Management (www.instagram.com/hanoi.paris)- Definition of a visual identity- Definition of an editorial plan- Content creation (posts, stories, reels)- Community management
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