Description

- Senior-level Executive with 20 years in Cosmetics industry at EMEA level for selective and exclusive brands. Experienced in local and regional business/marketing units for Beauty Group and Private Equity

- Combining marketing and sales/retail experiences in selective distribution channels in EMEA (Travel Retail, Local Market, E-business)

- Expert in launching, developing and managing Global Leading Brands

- Senior Advisor for Consulting Company

Skilled in :

Brand Management of International Luxury Brands (Operational Marketing, Traditional and Digital Communication (Earned, Owned, Paid strategy), Merchandising, Training and Artistry) . Full digital mindset.

Profit center management, full mastering of P&L

Carve out / DSA / Acquisition

Team management : strong leadership, decision maker, results oriented

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 10km), Abu Dhabi Island and Internal Islands City (up to 10km)

CMI Stratégies
Senior Advisor
March 2025 - Today (1 year and 3 months)
Paris, France

Develop the Consumer Practice (focus on Luxury and Cosmetics)
Work on specific projects (strategy, VDD…)
Orveon Global
VICE PRESIDENT EMEA
November 2021 - September 2024 (2 years and 10 months)
Paris, France
Create and develop the ORVEON EMEA & UK (part of Advent International) organisation, structure and business
• Managing the transition process of a DSA (Distribution Services Agreement) and TSA (Transitional Services Agreement) between Shiseido and Orveon
• Define and implement the Go to Market strategy for all EMEA markets
• Negotiation of new contracts with distributors and retailers
• Implement new ERP (NetSuite)
• Build and lead a team with Orveon values
SHISEIDO
EMEA MAKE-UP DIRECTOR
August 2016 - October 2021 (5 years and 2 months)
London, United Kingdom
NARS, bareMinerals, Laura Mercier, Buxom Define and deploy the EMEA Business strategy
located in London, then in Paris
• Elaborate and execute the distribution strategy for each brand. Opening of new markets, and new channel of distribution (Pure Players, DTC and Free-Standing Stores for NARS).
• Turnaround of the MOB: 45 to 55% online business in 2020 vs 25% in 2017
• Acceleration of NARS in the region (+35% in Gross Sales between 2017 and 2019).
• 82M€ Gross Sales and 1150 doors in 2021 . Gain of market shares and rankings.
• Re-launch of Laura Mercier: distribution x2, +44% in GS between 2018 and 2021 .
• Launch of new Pure Players (LookFantastic, Asos), new markets: i.e., Russia
• Launch of BUXOM in exclusivity with Douglas Europe and L 'Etoile in Russia. Gross sales x3,5 between 2017 and 2021 .
Define and deploy the EMEA Marketing strategy
• Implement new brand codes of bareMinerals, distribution expansion, and successful re-launch of the Skincare range (20% MOB in 2021).
• Adapt, develop and implement European Operational Marketing strategy (Trade & E-Trade Marketing, Integrated communication (Earned, Owned, Paid), Training and Artistry, Merchandising
• Deploy digital customer-oriented plan: virtual masterclasses, Virtual Try On (VTO), live shopping…
• Create in collaboration with Global US team and deploy the new in-store brand identity, and new open sell gondola (Laura Mercier and Buxom in 2019, bareMinerals in 2020, and NARS in 2021).

Build and Lead a team
• July 2007: creation of the EMEA Make-up division, and Visual Merchandising and Store Design Department (based in London and then move to Paris).
• Management of the VM and SD team for the region for all group brands: implementation of REMEARCH (forecast tools), common process