Freelancer profile translated to English.
Back to original languageAbout Virginie
Over 12 years of experience in Business Development, International Sales and Marketing within both large groups and international scale-ups/agile companies.
Commercial Strategy • Sales and Account Management • Growth and Market Expansion • Revenue Management • Sales Enablement • Business Intelligence • B2B • Travel Management • Team Management and Leadership
Over 10 years of experience in the travel and hospitality industry specializing in business travel. Combined experience within hotel chains; Louvre Hotels Group and citizenM hotels and technology-focused companies; Egencia or Veepee.
Currently leading the European sales team at citizenM. Since February 2017, I have supported the company's growth by evolving our sales team as we expanded from 10 to 27 hotels worldwide.
With a hands-on approach, I provide business development, sales, and marketing support to companies in the tourism and services sectors:
o Develop and implement marketing and sales action plans
o Negotiations
o Sales force and field representation
o Brand development in new markets & growth areas
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- citizenM hotelsHead of Sales EuropeHOSPITALITYJanuary 2019 - Today (7 years and 5 months)Paris, FrancecitizenM is a new generation Dutch hotel chain. Founded in 2008, citizenM is experiencing strong growth and now has 27 hotels in 8 countries.· Managed revenue >€16M in 2019 - Continuous double-digit growth· Leads a team of European Sales Directors (FR, UK, NL, DK, and Switzerland)· Responsible for European B2B commercial strategy: Key Account Management, Customer Success & Business Development· Manages hotel revenue for the B2B segment (40% of total revenue)· Optimizes and manages projects aimed at supporting the group's growth and identifying growth levers· Maximizes productivity, communication, and engagement of the European sales team members with the US team
- citizenM hotelsDirector of Sales FranceHOSPITALITYFebruary 2017 - December 2018 (1 year and 11 months)Paris, France2 hotel openings in Paris in 2017; citizenM Paris La Défense & citizenM Paris Gare de LyonResponsible for corporate relations and commercial efforts in FrancePromote citizenM hotels as a global chain; global account management· Develop and implement an action plan to source, convert, and grow the corporate segment; €3.5M in revenue achieved in 2 years· Business development and account management across all of France (CAC40 & SME)· Analyze and increase market share of existing accounts· Manage tenders and client negotiations· Represent the brand at various trade shows and events dedicated to 'business travel' in France and Europe
- EGENCIANational Account ManagerTRAVEL AND TOURISMNovember 2014 - January 2017 (2 years and 2 months)Paris, FranceEgencia is the business travel agency of the Expedia Inc. group. Founded in 2002 and present in 65 countries, it is the 5th largest business travel agency in the world.· Management and development of a client portfolio of €40M (Travel budgets between €500K and €3M)· Definition and implementation of an annual action plan based on client needs (Travel budget optimization: cost savings, service quality control, user training, satisfaction surveys, various project management…) and follow-up via quarterly reporting.· Client retention through tender responses and contract renegotiations· Identification of client profitability levers (development of collaboration with local and international subsidiaries, collaboration on events, maximization of market share, consulting)· Coordination with key market suppliers (airlines, hotels, car rental companies)
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Education
- ESSEC MSc in Hospitality Management (IMHI)IMHI - Essec Business School2012MBA in International Hospitality Management (AACSB-EQUIS accredited) Majors in E-Commerce and Entrepreneurship
- Bachelor of Science in International BusinessESCE International Business School2009Concentrations: Marketing & Communication and International Negotiation European Exchange Program: Universidad Empresariales Alcala de Henares (Madrid, Spain)
Certifications
- HypergrowthGrowth Makers2021