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Virginie PétrelVP

Virginie Pétrel

Senior Communication Consultant

€600/day
Versailles, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Virginie

20 years of experience in the communication management of major international groups in France allow me to offer you real support in your communication needs.

- An excellent understanding of the company's needs (SME - Mid-sized companies - VSE - Crafts): Its organization, its constraints, its deadlines, the processes as well as its budgetary rigor. A clear and achievable strategic vision according to your business, taking into account the competitive context in which your activity is located.

All communications:
• External Communication (earned and paid media)
• Digital Communication (Your presence on the web, site and social networks)
• Internal Communication (coaching - implementation of tools - employer brand promotion)
• Visual Communication (graphic charter - web design)

Flexible, I can intervene at all levels:
• Global strategy/ Conducting a diagnosis followed by a precise recommendation of your needs. Operational implementation of the levers proposed.
• Activation of a specific lever.

Skills:
- Offline media: writing the storytelling / writing key messages, press kits and releases.
- Digital media: creation of website content, animation of social networks, writing articles.
Activity reporting during our collaboration, adapted to your supports for you and your collaborators (PowerPoint).
I use digital tools that allow me to monitor, analyze the performance of the actions taken. In French and English if needed.
References: adidas Coca-Cola, Cisco, Indigo, Bel, Groupe Roullier, Independent Businesses etc..

Only one billing from strategy to realization.
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Versailles (up to 20km), Paris (up to 10km)

Experience

  • Le Chant du Coq Communication
    Communication Consultant
    SOCIAL NETWORKS
    April 2023 - Today (3 years and 2 months)
    Versailles, France
    I bring my experience and knowledge of the sector in white label or directly to SMEs, VSEs, Craftsmen and Mid-sized companies.
  • Group Indigo
    Communication Manager
    TRANSPORTATION
    January 2021 - August 2021 (8 months)
    Puteaux, France
    INDIGO Group - Community animation, development of communication materials.
    INDIGO France – Internal and external communication manager.
    PR, content and employee engagement. Agency coordination.
    Press relations Digital communication Internal communication Visual communication
  • BEL
    E-Reputation and Consumer Relations Manager
    AGRICULTURE
    November 2018 - October 2019 (1 year)
    Suresnes, France
    Support in the valorization of CSR commitments and in the conversion to influence.
    Definition of the PR strategy to optimize the impact of messages in support of the commercial strategy. Writing of press tools, definition of targets, calendar and training of spokespersons. Synchronization of the PR plan with Public Affairs.
    Identification of a digital earned media strategy. Implementation of social media monitoring and reaction levers in case of bad buzz.
    Support of CRM request management, identification of needs and animation of the tribe.
    Coordination and adaptation of communications to be implemented for points of contact: internal, external and opinion leaders.
    Management of external communication agencies and consumer service.
    Online media / BtoB and BtoC influence partnerships.
    Actions carried out: 2 product launches, 7 influence events, SIA.
    Social Media Press relations Content writing CSR Pedagogy

Recommendations

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+1
Former user and 3 other people have recommended Virginie

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Education

  • Community Manager
    IFOCOP
    2016
    Formation théorique et pratique sur les métiers de Web Manager et Community Manager. Avec des pro du web comme professeurs : Emmanuel Chila et Nicolas Bermond
  • EFAP ( Bachelor Level)
    EFAP MEDIA
    1996
    Grande Ecole formant aux différents métiers de la communication.

Skill set (36)

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