Freelancer profile translated to English.

Description

20 years of experience in marketing and art direction in Luxury (L'Oréal and Louis Vuitton).

Graduated from Kedge Business School and the MBA of the French Institute of Fashion (Top 3 International Fashion Business School).

Innovation - Creativity - Emotion - Marketing - Strategy - Future - Transversality - Excellence - Rigor - Sociable - Sharing - Team - Listening - Communication - Brand Identity - Attention to detail - Events - Analysis - Digital - Management - Challenge - Curiosity - New technologies - Human resources - Logistics - Commitment - Vision - Humor

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

COOLOC
Founder
E-COMMERCE
September 2017 - Today (8 years and 9 months)
Paris, France
- Define positioning and create brand identity
- Develop specifications and identify technical and graphic partners
- Manage legal aspects (articles of association, contracts, intellectual property...)
- Build the business plan (market research) and carry out fundraising
Brand Content Visual Identity User Experience Design Logo Design Business Creation Business Plan Business Model Business Development Fundraising Pitch
Saint Laurent
Retail Director
LUXURY GOODS
September 2015 - September 2017 (2 years)
Paris, France
- Manage, recruit and coach all teams.
- Improve and manage the P&L
Recruitment Coaching Individual Coaching Business Plan Business Analysis Project Management
Louis Vuitton
International Marketing Group Manager
LUXURY GOODS
September 2011 - September 2015 (4 years)
Paris, France
- Build the strategy for the Leather Goods Monogram line to consolidate its image worldwide.
- Develop and launch new products: competitor monitoring, design brief, production monitoring, and launch in the entire Louis Vuitton network (420 stores).
- Create digital content, training on know-how, manage visual merchandising.
Communication Strategy Digital Communication Marketing Product Development

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Global Executive MBA
Institut Français de la Mode
2010
Organisé en partenariat avec le Fashion Institute of Technology de New York et la Hong Kong Polytechnic University. Ce programme, tourné vers l'International, prépare des cadres à fort potentiel à exercer des responsabilités managériales de haut niveau dans les secteurs de la mode et des industries créatives. En part-time, ce programme alterne cursus au sein de l'IFM à Paris et périodes de séminaires intensifs à New York et Hong Kong au sein des institutions partenaires.
KEDGE Business School (Marketing)
KEDGE
1998