Freelancer profile translated to English.

Description

With 20 years of experience, I have supported over a dozen companies in various sectors (Sephora, Caisse d'Epargne, Club Med, Editis, etc.) on CRM-related topics (marketing campaign management, loyalty programs, customer relations, customer database).

I can assist you in the different project phases (scoping & tool selection, design, user acceptance testing, training) or on cross-functional programs by taking on roles of PMO, MOA project manager, or product owner.

Rigorous and organized, I enjoy teamwork to achieve objectives together.

Examples of missions performed:

LOYALTY PROGRAM:

Implementation of the new loyalty program: PMO role (coordination, organization, monitoring) combined with a cross-functional view of the program's implementation

BID MANAGEMENT

Selection of campaign management tools and/or integrators: specifications, requirements list, coordination of stakeholders (internal and external) during the process, analysis of responses, presentations, summary report, and final selection.

MARKETING AUTOMATION

CRM Project Management Assistant (including Adobe Campaign): scoping, facilitating functional design workshops, writing functional specifications, user acceptance testing, change management.

TRAINING & COACHING

- Solution: Adobe Campaign

- Preparation of materials and facilitation of sessions (groups up to 10 people)

TEAM MANAGEMENT

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km), Carrières-sur-Seine (up to 15km)

Sephora
PMO / Loyalty Project Manager
FASHION AND COSMETICS
January 2018 - Today (8 years and 5 months)
Neuilly-sur-Seine, France
PMO for the new loyalty program
- Project scoping, budget consolidation, macro-planning
- Breakdown of business functionalities into user stories in JIRA and monitoring
- Monitoring of the schedule, risks, and coordination of different teams (about ten impacted)
- Preparation and facilitation of various committees
- Participation in the functional and technical design phase

Project manager for the integration of the Maxxing loyalty engine
- Project monitoring, coordination with the vendor and the integrator
- Participation in design workshops, validation of specifications
- Breakdown and monitoring of the project in JIRA
- Management of 2 resources
Loyalty Project Management PMO Atlassian JIRA Design Functional Acceptance Testing Agile Methodology Organization Document Management Cross-functional Consistency
Sephora
Tool Selection Management
FASHION AND COSMETICS
April 2016 - March 2017 (11 months)
Boulogne-Billancourt, France
As part of the digital transformation, managing tool selections:
- New loyalty engine
- Big data platform

For each subject:
- Coordinator of various internal stakeholders (Business, MOA, IT, Purchasing)
- Organization of the consultation: selection of vendors/integrators, analysis of responses, presentations
- Summary report for the shortlisting of 2 vendors/integrators from the initial 5
- Final selection
tool selection Team Management Organization Rigor Communication Synthesis methodical
Velvet Consulting
Marketing Automation Manager
CONSULTING AND AUDITS
September 2013 - December 2017 (4 years and 3 months)
Paris, France
Manager within the Marketing Automation Business Unit
- Sales Role: Prospecting, bid response
- HR Role: Staff management
- OPERATIONAL Role on projects: Project management/direction
- CRM EXPERTISE: functional in Marketing Automation
- TRAINING / Coaching on Adobe Campaign

Some clients:
- BANK / INSURANCE: La Mutuelle Générale, MMA,
- PUBLISHING: Editis, Univers Poche,
- OTHERS: APEC, La Croix Rouge, Michelin Travel, Partner, Nespresso
Team Management Email Marketing Project Management Bid Response Direct Marketing training organization Adobe Campaign