Freelancer profile translated to English.
Back to original languageAbout Virginie
Looking to improve or launch your B2B SaaS?
👉 Optimize UX with more intuitive features?
👉 Design new features?
👉 Launch a digital product from scratch, with a simple and effective interface?
What can I do for you?
An engaging and clear product, for satisfied users who stay!
✅ Achieve your goals
✅ Engage your users
✅ Highlight your product's strengths
WHO AM I?
I'm Virginie Lalande,Lead UX & Product Designer,specializing incomplex B2B SaaS(management tools, fintech…).
I have supported **+10 UX projects**. I understand technical constraints and easily communicate with your teams thanks to my experience in front-end development and mentoring 5 designers.
My approach?
📋 Simple and efficient project management
🤝 Collaboration with your teams
🏗️ Complete and structured project
MY SERVICES
💡 UX Strategy and Audit -Align user needs and your business objectives
- User journey audit
- Competitive benchmark
- Strategy adapted to your company
🎨 UX / UI Design -Create scalable and effective features
- User journeys
- Wireframes and mockups on Figma
- Accessibility, Responsive, UX Writing
🔍User Research and Testing -Test your ideas against reality
- Interviews and co-design workshops
- User testing
- Iterations based on feedback
SHALL WE WORK TOGETHER?🌻
I work aroundLyon,and **fully remotely**. Are you located elsewhere? Let's talk!
💬 Write to me now!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 20km)
Experience
- Enhydra Solutions
On Malt
AI Project - UX DesignerSOFTWARE PUBLISHINGNovember 2025 - November 2025Lyon, FranceObjective: Transform a vague AI project idea into a concrete solution- Analysis of client needs and context- Proposal of 2 possible solutions in the form of wireframes- Creation of mockups on FigmaAdditionally:- Preparation of a product roadmap (full branding, testing, development...) to guide the client on the next steps of their project and make it concrete!- Presentation of the different roles in design, so they understand who to turn to for specific issues. - Dougs ComptaLead Product DesignerTECHJanuary 2023 - May 2024 (1 year and 4 months)Lyon, FranceStructuring the team of five Product Designers
- Scaling the team: analyzing accessibility and colors, evolving the Design System strategy, unblocking team challenges
- Design Reviews
- Product evolution strategy / Prioritization of Product Design projects
- Recruitment
Product Design for the new internal work management module- Qualitative analysis: workshop and employee interviews
- Quantitative analysis in partnership with the Data team
- Design: Wireframes, Mockups
- User testing and product iterations
- Prioritization of needs and new features
- Development monitoring
- Dougs ComptaProduct DesignerSOFTWARE PUBLISHINGOctober 2021 - January 2023 (1 year and 3 months)Lyon, France
- Creation of the 1st version of the Design System (colors, typography, web application components) and its documentation
- Structuring the Product Design department upon its creation
- Coordination with stakeholders (PMs, developers, subject matter experts)
- User research (employee or client interviews, workshops)
- Personas
- User flows
- Wireframes
- Mockups
Reviews
Rémi
Enhydra Solutions
Reviewed on 11/6/2025
I contacted Virginie to help me transform my vague AI product idea into a concrete project with a clear, user-centered problem statement. Her mastery of fundamental design concepts and her experience allowed her to effectively identify my needs and propose decisive paths for my project. Furthermore, she helped me deepen my understanding of the different design roles and their added value within an AI project.
Recommendations
MA
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Education
- Multimedia Engineering DegreeIMAC Engineer2015Diplôme d'ingénieur multimédia
- DUT, Multimedia and Internet Professions (MMI)UVSQ University of Versailles Saint-Quentin-en-Yvelines2012DUT, Métiers du Multimédia et de l'Internet (MMI)