Freelancer profile translated to English.
Back to original languageAbout Virginie
Strategic & Operational Marketing Expert – Cosmetic Industry Specialist
With over 35 years of experience in the cosmetic industry, I offer my expertise to brands, manufacturers, and distributors of cosmetic ingredients in France and internationally. Holding a degree from ISIPCA and a specialization in strategic marketing from ESSEC, I have led strategic projects and managed sales and marketing teams within major groups, defining and deploying ambitious and sustainable growth strategies.
Leveraging my expertise in the cosmetic industry, I now act as a Strategic and Operational Marketing Expert for various organizations, adapting the performance levers I master to other industries in transformation.
I particularly support business leaders in their structuring, transformation, and growth challenges, offering them tailor-made solutions, including personalized mentoring sessions.
✅ Mastery of international markets
✅ Development and launch of high-performing marketing strategies
✅ Profit center management and change management
✅ Support for differentiation, brand identity, and knowledge transfer
I will assist you in your marketing transformation projects with an approach focused on human & economic performance, embodying strategic creativity and operational excellence.
Italian
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- B2B4COwnerFASHION AND COSMETICSMarch 2011 - Today (15 years and 3 months)Île-de-France, FranceMARKETING STUDY FIRMWith over 30 years of expertise in the cosmetic industry, B2B4C supports business leaders from strategic thinking to the operational implementation of their projects.- Services Marketing- B2B Business Development- Support for leaders, sales & marketing teamsOUR OFFERStrategic AuditMarket StudyCompetitive IntelligenceStrategic AnalysisMarketing PlanOptimization of Commercial PoliciesMarketing Project ManagementTraining and Support
- B2B4C CONNEXIONSAdministrator - Board MemberJuly 2014 - Today (11 years and 11 months)Île-de-France, FranceThis unique network of independent expertise has been created to serve the players of the cosmetic industry, and help them develop the adequate answer to the ingredients and finish products needs. With our team of Founding Board Members we cover Ingredient to final cosmetic products . Our Organization -Each expert is independent and offers a complementary expertise to that of the others, enabling us to cover all stages, from the creation of an ingredient to the development of a brand or finish product. -Each expert is recognized by the cosmetic industry as a reference in its field, and they all have more than 20 years expertise . -One or several experts intervene according to our clients projects. -International coverage
- Groupe UnipexMarketing Director Unipex GroupRAW MATERIALS INDUSTRYApril 2009 - April 2011 (2 years)Paris, FranceMarketing Director Unipex GroupBusiness Unit Manager.
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Education
- Strategic MarketingESSEC Business School2009Strategic Marketing
- ISIPCA