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Virginie GouffrayVG

Virginie Gouffray

Designer Retail Creation Visual Merchandising

€550/day
Paris, FR
8-15 years

Average response time: A few days

Freelancer profile translated to English.
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About Virginie

Graduated from the Charpentier Academy, in Interior Architecture and Design. I began my career working for the Maison Parfums Christian Dior. My main mission was to design the new look for the treatment cabins at Plaza Athénée.

I then continued my career working for Maison Chanel as a Project Manager for Merchandising Creation in the Watchmaking/Jewelry sector. My primary role was to manage and respond to all animation requests from Global and the markets, particularly Japan.
In this House, I had the opportunity to collaborate with artisans, craftspeople, feather workers, paper artists, pleaters, gilders, case makers, etc. They helped me enrich my creative universe and achieve rigor and a taste for excellence.

For the past 4 years, I held the position of Senior VM Designer at Editions de Parfums Frédéric Malle. My role was to design and manage VM projects for Global (window displays, event scenography, pop-ups, VM guidelines, POS creation).

These three experiences in luxury Houses have allowed me to manage projects from sketch to installation, taking into account marketing constraints, technical constraints, scheduling constraints, budget, and local cultures.

Since then, I have been working with various cosmetic, fashion, and jewelry brands as a freelancer. I would be delighted to assist you with various types of missions, including:

- Store Design: designing new boutique concepts (Retail and/or Wholesale)

- Visual Merchandising: creating window displays, VM guidelines, or planograms for markets, POS creation

- Pop-ups / Event Scenography

- Trend Boards / Moodboards / Creative Concepts

- Material Research
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Editions de parfums Frédéric Malle
    Senior Visual Merchandiser Designer
    LUXURY GOODS
    September 2019 - Today (6 years and 11 months)
    - Creation of decor for animation campaigns following the MKT calendar (window displays, pop-ups, event scenography, POS)

    - Design/Conception/Production Monitoring of VM tools (POS)

    - Monitoring of ongoing projects with markets and regions + creation of VM guidelines for animation campaigns + creation of planograms to ensure permanent merchandising

    - Production of all technical supports necessary for each project (plans, sections, sketches, 3D, guidelines...)
  • CHANEL SAS
    Project Manager Creation High Jewelry Merchandising
    LUXURY GOODS
    August 2018 - January 2019 (5 months)
    Neuilly-sur-Seine, France
    - Conception of the scenography for the January collection in coherence with the High Jewelry universe and respect for the Brand's image

    - Sketches / Moodboards / 3D / Overall project development / Development and Production with agencies and/or artisans

    - Installation management / schedules / coordination between different trades

    - Adaptation of concepts abroad while respecting local regional constraints
    Event Management POS Design Interior Architecture Scenography
  • CHANEL SAS
    Project Manager Creation Watchmaking/Jewelry Merchandising
    LUXURY GOODS
    September 2015 - August 2019 (3 years and 11 months)
    Neuilly-sur-Seine, France
    - Creation of cross-functional projects (animations, pop-ups, window displays...)

    - Deployment of boutique concepts

    - Responsible for the production of all technical and graphic supports (plans, sections, sketches, models, 3D...) necessary for project realization

    - Creation of Technical Files for markets for local production

    - Responsible for the material library / Permanent update of materials / Supplier meetings
    window display pop up store visual merchandising POS Interior Architecture Design

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Education

  • Baccalauréat Série ES
    Lycée Jacques Monod
    2009
  • Interior Architecture and Design
    Académie Charpentier
    2014

Skill set

Categories

  • Other