Virginie Filip

Founded in September 2012 by 5 young entrepreneurs from the fashion sector, Stand-prive.com targets the highly sought-after and competitive fashion and accessories market. As Head of Marketing and E-commerce, my primary missions are to:

- Retain customers

- Improve customer experience

- Increase conversion rates

- Increase average order value

- Boost traffic

To achieve this, I have various tools at my disposal such as Salesforce Marketing Cloud (and Interaction Studio) or Salesforce Commerce Cloud, in addition to classic tools like Criteo, Google Ads, Bing Ads, or other push notification tools. I am also responsible for managing external service providers: a significant part of my role involves project management. I create, prioritize, and accept tickets which I then assign to my developers. Therefore, I also act as a Web Project Manager / Product Owner. I am responsible for the creation of tickets and their entire lifecycle until deployment. I make decisions on prioritization and accept each ticket. We operate in KANBAN with an average of 2 deployments per week. I am the technical contact for each of our partners.

Ensure the visibility of the Exhibition Websites (30 sites in total) and an E-commerce Platform (marketplace) Sevellia.com, boost their promotion and manage their editorial content daily, with the objective of qualitatively developing their respective audiences:

- Analyze the competition and propose an offensive and innovative action plan

- Create thematic pages corresponding to the Exhibitions' current events. Development of a strategy and editorial plan.

- Manage Community Management: animate social networks, create and produce original content (photos, videos, blog articles, etc.), moderate user comments, etc. Paid campaigns on Facebook, Twitter, and LinkedIn.

- Design and implement promotion operations for the Websites and the E-commerce Platform

- Manage Traffic Management: identify potential partners, structure and develop referencing, design and implement games and contests, analyze traffic source performance, etc. (SEO and SEA - Adwords, Google Shopping, Bing Shopping, price comparison sites...)

- Manage email and newsletter sending operations (database segmentation, frequency, conversion objectives, statistics, etc.)

- Propose website improvements (ergonomics, structure, features, graphics, etc.) and implement them using Magento or WordPress

- Manage Sevellia.com customer service via email, phone, and social networks

- Develop the monitoring dashboard

- Social media management for two Total subsidiaries

- Paid campaigns on Facebook and Twitter

- Social media reporting

- Organization of Facebook contests

- E-marketing for websites

- Creation of articles for websites

- Content integration (Drupal)

- SEO

- PR (Press Relations)

- Content KPIs

- Editorial strategy