About Virginie
- Brand analysis and positioning
- Definition of target and objectives
- Development of strategic action plans
- Creation of professional presence on social networks
- Development and management of content
- Community animation and advertising campaigns
- Performance analysis
- Editorial planning and SEO content creation
- Development of impactful communication tools
- Creation of professional websites
- Personalized courses in digital communication
English
Fluent
French
Native or bilingual
Spanish
Fluent
Experience
- CPAJ SAS
On Malt
Storytelling & WebdesignE-COMMERCENovember 2020 - November 2020 (1 month)WEBSITE - Home & Brand Pages• SEO-oriented storytelling: writing and layout• Translation of pages into English• Wordpress: integration and design• Search for new royalty-free visualsSOCIAL NETWORKS - Instagram + Facebook• Optimization of Bio / About storytelling• Redefinition of the visual identity for Instagram (with creation of new illustrations) - yobold
On Malt
Editorial Strategy & Social MediaDecember 2019 - December 2019EDITORIAL STRATEGY for storytellingImprovement track on work already provided by the client· Positioning· Differentiating elements· Brand values and history· Editorial charter· Positioning content· DO / DON'T summarySOCIAL MEDIA STRATEGY· Overview (competitive universe)· Social networks (Facebook, Instagram, Twitter, Youtube)· Common strategies· DO / DON'T summary - Amsterdam Air
On Malt
Editorial Strategy & Social MediaOctober 2019 - November 2019 (1 month)· Implementation of an editorial strategy to optimize the brand's storytelling: areas for improvement & new ideas.· Creation of the Social Media Strategy: Facebook, Twitter, Instagram
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Education
- Master 2 - Marketing & CommunicationIDRAC - International School of Business2011✔ Spécialité Master 2 | Marketing & Développement d'affaires Sujet Thèse : Stratégies pour optimiser la relation client B2B chez Dell. ✔ Spécialité Master 1 | Affaires internationales Sujet de fin d'études : Le commerce équitable au sein de la grande distribution
- College of Business - University ExchangeJohnson and Wales University (Rhode Island, USA)2009✔ Creativity in advertising ✔ Brand Marketing ✔ Direct Marketing ✔ Economic Systems