Freelancer profile translated to English.

Description

With 20 years of experience in mass retail, between **large groups and startups**, I created My Digital Retail in 2019 🚀

My ambition is to help companiesdiversify their distribution networkto move towardsomnichannel**. I enable them to orient their commercial strategy towards **off-lineandon-linechannels tosustain their businessby meeting the consumers of tomorrow.

1️⃣Business development & new client acquisition

- Definition and clarification of commercial and distribution strategy

- Choice and activation of online and offline channels: GMS, Drive, CHR, e-commerce, marketplace, e-shop

- Customer targeting and prioritization ofgrowth drivers

-E-commerce and Drive feasibility study(economic model, organization, business impacts)

- Drafting of e-commerce specifications adapted to FMCG challenges

2️⃣Customer loyalty & relationship management

- Analysis of the customer portfolio (GMS, Drive, B2B, e-commerce)

- Customer segmentation and identification of loyalty levers

- Construction of action plans to increasepurchase frequencyandcustomer value**: **retail mediaplanning

3️⃣Profitability and commercial performance

- Performance analysis by channel, customer, and product line

- Identification of levers for optimizing margin and product mix

- Assistance in prioritizing commercial and e-commerce investments

- Implementation of steering indicators to monitor performance and make effective decisions

👇 My clients appreciate working with me:

- for myseniority

- mycommitmentto their issues from strategy to the veryoperational

- myplug and playapproach

- and myexpertisein mass retail and e-commerce / Drive channels.

- And what's more, collaborating with their teams issimple, agile, and friendly!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Nantes (up to 50km), Rennes (up to 50km), Angers (up to 50km)

My Digital Retail
Leader, Founder
E-COMMERCE
November 2019 - Today (6 years and 7 months)
Nantes, France
Created my company to grow people and businesses:
- Consultant for Drive, GMS, and e-retail media channels for major groups
- Business development for SMEs, VSEs, and startups
- Speaker in business schools (Retail, Digital Strategy)
Entrepreneurship Consulting Business Strategy
Lucky Cart
Sales Director
E-COMMERCE
October 2017 - October 2019 (2 years and 1 month)
Paris, France
Startup offering a personalized brand activation solution based on AI and machine learning.
Set up the commercial department for manufacturers:
- commercial strategy
- business model
- team structuring
- sales pitches for a technical solution
- prospecting
- key account management
E-commerce Business Development E-retail media Key Account Management
JDE
Sales Director and Regional Key Account Manager
AGRICULTURE
October 2012 - September 2017 (5 years)
Nantes, France
- Management of a sales team of 10 to 15 people
- Development of soft and hard skills
- Recruitment
- Regional negotiations (SCA Leclerc)
Team Management Sales Negotiation P&L Management