Freelancer profile translated to English.
Back to original languageAbout Virginie
Independent consultant passionate about supporting companies in their adaptation to constant market changes. My goal is to strengthen my clients' image while highlighting responsible and sustainable communication.
I am available for short or long-term assignments as well as interim management mandates. My flexibility allows me to meet your needs, whether for global strategic support or for managing specific projects integrating a CSR (Corporate Social Responsibility) approach.
Main Activities:
- Brand Management and Positioning:
Strengthen your organization's authenticity and responsible values to position you as a key player aligned with the expectations of consumers and partners sensitive to sustainable development issues.
- Sustainable Communication Strategy:
Develop tailor-made strategies to improve your online and offline presence, aligning your campaigns with your CSR objectives for a sustainable and adapted impact.
- Innovative Communication Tools:
Utilize eco-responsible digital approaches, social media, and content marketing to combine performance and sustainable engagement.
If you are looking for a trusted partner to improve your communication and strengthen your market position, I would be delighted to discuss with you.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- PositifCommunication ManagerENERGY AND UTILITIESSeptember 2023 - April 2024 (7 months)Paris, FrancePOSITIF, a Véolia group company - Generator sets, Telecom Energy, Photovoltaics - Revenue: €18 millionProject Description: Creation of a new logo for the POSITIF brand and communication tools- Brand positioning strategy- Creation of a main logo and variations for each business sector- Research and Analysis: Gathering information on the company, its sector, competitors, and target audience to guide the new logo creation.- Concept Creation: Generating logo concepts based on the information gathered during the research phase and a baseline.- Baseline Creation.- Logo creation and business-specific variations.- Creation of a mini brand style guide and graphic charter:- Rules for logo usage, colors, typography, pictogram creation, letterhead, business cards, sales brochure, corporate and sector-specific slides- Creation of communication tools:Creation, content writing, and layout of Google SlidesCreation, content writing, and layout of a sales brochureAdvice on website content redesignResults:Strengthened POSITIF's image.Visual consistency across all communication channels.Increased brand awareness and engagement.
- BERNARD CONTROLSCommunication & Marketing ManagerENERGY AND UTILITIESSeptember 2022 - December 2022 (3 months)Gonesse, FranceBernard Controls - Global leader in Electric Actuators for the Energy Sector. Top 3 globally and #1 in the nuclear market - Revenue: €40 millionMarketing and Communication ServicesObjective: Ensure a strong and consistent presence at the Valve World Expo in Düsseldorf, Germany.Exhibition organization: Full coordination to guarantee a high-quality event.Creation and coordination: Marketing tools, booth, visuals, and social media communication.Writing: Sales arguments, product descriptions, and comparative analyses.Results:Over 100 visitors per day for 5 days at the Valve World Expo in Düsseldorf, Germany.Increase in LinkedIn followersNew clients
- Lelong & CieCommunication ConsultantARTS AND CRAFTSSeptember 2021 - December 2021 (4 months)Lizy-sur-Ourcq, FranceLelong & Cie - Custom furniture manufacturing company - Revenue: €1 millionBrand and Communication Strategy ServicesBrand Strategy Consulting.Definition of the core values that distinguish Lelong & Cie.Creation of a visual identity.Design of graphic elements for a harmonious online and offline presence.Creation of stationery.Production of a sales brochure highlighting Lelong & Cie's craftsmanship and expertise.Website content writing: creation of engaging content to reflect the company's history and product quality.Results:New strategic direction for the companyNew clients
Recommendations
FU
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 - RNCP Level 1 Artistic Director in Design, Visual and Digital Communication - Intuit.Lab School 2019-2020Intuit Lab2020Design thinking - Identité visuelle - Typographie - Design éditorial - Stratégie de création - Brand Design et Communication - Planning stratégique - Sémiologie - web design - UX Design - Motion design