Freelancer profile translated to English.

Description

20 years of experience in commercial architecture and retail/services marketing.

🎯 Expertise in restaurants and hospitality, retail, and travel retail.

Whether your space already exists, needs revitalizing, or is yet to be created, I can assist you with developing your concept from A to Z, or with a specific aspect.

I assist companies, brands, and retailers with 3 types of services:

INTERIOR DESIGN:

Create a space that reflects your brand and generates revenue.

- Design: mood boards, materials, colors, identity markers for your concept

- Space flow analysis, zoning, and programming, layout plans

- Signage and product offering enhancement

- Costing: technical descriptions, tenders, assistance in negotiation and partner selection

- Sourcing furniture, lighting, decor, … custom creations

- Project management, site supervision until final delivery

RETAIL / SERVICE POINT AUDIT:

Provide you with a concrete action plan to increase your sales and assert your brand/retailer identity.

- How to improve the commercial impact of your boutique or restaurant? Make it inviting, ensure your offering is clear and attractive, highlight your expertise.

- How to make all elements of your concept coherent and distinctive?

- What levers to pull to optimize your customers'/users' experience?

BRAND CREATION:

Develop a comprehensive and differentiating offering.

- Brand identity, target audience, positioning

- Name research

- Co-creation of your product and service offerings, menus

- Storytelling: crafting the narrative around the concept

- Graphic universe: logo, signage, menus, packaging, …

I am available to discuss your project and present my work in more detail!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

IKANN
Founder
ARCHITECTURE AND URBAN PLANNING
October 2022 - Today (3 years and 10 months)
Neuilly-sur-Seine, France
IKANN assists you in creating or revitalizing your concept.
With a cross-disciplinary approach to interior design and brand identity, I design a complete, differentiating, and impactful universe.

I am with you at all stages of your project: from visiting the premises to final delivery, including zoning, site supervision, and ensuring the coherence of your visual identity.
Handling of mandatory administrative files before opening (requests for building permits, facade and signage modifications).

Depending on your needs, budget, project stage, etc., I offer tailor-made solutions, with complete or à la carte services.
Design Site Supervision Boutique Creation Restaurant Creation Interior Design
Edenly SA
Store Zoning and Layout Redesign
FASHION AND COSMETICS
March 2023 - March 2023
Paris, France
Shop front proposals to enhance facade impact and generate additional traffic;
Zoning definition to optimize customer journeys (creation of an area promoting discovery and impulse purchases, and a more private meeting space);
Clarification of product segmentation;
Merchandising overhaul.
Space Planning Design Commercial Architecture Visual Merchandising Space Planning
Be Gourmet
Marketing & New Concepts Design Director
RESTAURANTS AND FOOD SERVICE
January 2020 - Today (6 years and 7 months)
Paris, France
Responding to tenders for placement in high-traffic locations: airports, train stations, shopping centers, etc.
Creation of new restaurant concepts: theme, positioning, brand name, space design, graphic and editorial charter.
Co-creation of the offering with operational teams: menus, products, services.
Theatricalization and merchandising.
Concept Creation Naming Space Design Project Management Restaurant Creation