Freelancer profile translated to English.

Description

Brand Visual Content Specialist & Creative Project Coordinator

I support brands, studios, and design artisans in the creation and coordination of their visual content.

My role: to be the creative right-hand that every brand dreams of, the one who lightens schedules, enhances visuals, and stays on track (even when the deadline is flashing).

My expertise has been built over nearly twenty years in retail, luxury, and art direction.

Brand Content Specialist for the Valmont Group for 7 years, I designed and coordinated digital and social campaigns featured in Vogue Italia, Marie Claire, ELLE.

There, I managed image production, content planning, and relationships with marketing, creative, and technical teams.

Today, through OK Gisèle Studio, I work on:

- Art direction & digital content: shootings, social media, newsletters, e-shop

- Visual coordination & production: supplier monitoring, schedules, budgets, deliverables

- Set design & Paper art: creation of custom sets for photography, window displays, and visual communication

Rigorous, autonomous, and solution-oriented, I help my clients save time, clarify their projects, and strengthen the consistency of their image, from digital to physical.

I support brands, studios, companies, and design artisans on their image and visual communication projects, with purpose, rigor, and a bit of paper magic.

And because a good project is also fueled by energy, I always provide ideas that unblock situations, smiles, and sometimes even coffee.

In other words: I don't just execute, I bring teams on board with good humor and solutions.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 50km)

Ok Gisèle Studio
Founder & Creative Director
ARTS AND CRAFTS
January 2016 - Today (10 years and 7 months)
Bordeaux, France
Art direction and Set Designer.
- Creation of visual content, expert in Digital Campaigns: photo, video, stop motion.
- Design of artisanal paper set designs and decorations, particularly for the beauty/perfume and B2B/B2C sectors.
- Digital strategy, art direction, and management of Instagram accounts (content, planning, editorial line).
- Complete project management: client briefing, budgeting, coordination, execution, delivery.
Project Management Set Design Photo Studio Branding Paper Art
VALMONT GROUP
Art Director & Image Project Coordinator / Freelance
LUXURY GOODS
January 2016 - January 2022 (6 years)
Morges, VD, Switzerland
- Exclusive collaboration for 7 years with the Valmont Group, responsible for the design and production of image campaigns and corporate communication: social media, product launches, and press events.
- Art direction and development of the brand's visual branding.
- Cross-functional coordination with marketing and communication teams, and management of schedules and budgets.
- Design and creation of temporary and permanent spaces: Valmont corner at TSUM (Moscow) for Vogue Fashion Night Out, L'Appartement ELIXIR 20 years (Paris), La Maison Valmont (Vancouver), EDG corner (Galeries Lafayette Dubai)...
DESIGUAL / ETAM / AIGLE
Retail Coordinator & Merchandising
FASHION AND COSMETICS
January 2009 - January 2016 (7 years)
Europe
- Operations
Coordination of merchandising campaigns (4 to 6 per year).
Monitoring of collaboration launches.

Support for openings, renovations, and pop-up stores.
Management of POS material orders and order entry.
Responding to various requests from field teams.

- Performance
Implementing and monitoring actions to improve commercial performance in stores (before/after analysis).

- Training
Updating Retail and Wholesale merchandising books.

Organizing merchandising training webinars.
Onboarding and training of new hires.

- Field
Conducting field visits for audits and support.

Competitive intelligence on merchandising practices.