Freelancer profile translated to English.

Description

I support you as a true conductor to successfully lead your projects:

Communication & brand with a 360° vision acquired in agencies, with clients, in consulting and entrepreneurship. Specializing in brand strategy, digital communication, multi-channel campaigns, and complex project management. Creative, structured, and results-oriented. I integrate AI tools, channels, and technology into my projects.

Sectors: Audiovisual | E-commerce | Retail | Services

Experience: Agencies | Clients | Consulting | Entrepreneurship

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris 17e Arrondissement (up to 50km)

La Poste Telecom
On Malt
Brand and External Communication Manager - Trade Marketing
E-COMMERCE
April 2025 - July 2025 (3 months)
Chaville, France
- Embody and ensure brand compliance with all internal and external stakeholders
- Foster a strong brand culture across all marketing projects: offers, services, CRM, web, digital, and media
- Participate in the development of the transverse marketing strategy and the PAM (including product priorities to be developed in close collaboration with the product teams) and lead transverse strategic projects
- Design the 360° communication plan (media, BDP, social, PR, web) and ensure its implementation in line with set objectives and in collaboration with other marketing project managers, operational marketing, client marketing, the Community Manager, and the digital manager
- Ensure brand visibility in all communications and consistency with its positioning throughout the customer journey
- Brief, recommend, and manage 360° media plans
- Design above-the-line campaigns (TV commercials, radio) with the communication consulting agency
- Arbitrate and define investments across different media, offline and online, as well as their scheduling
- Analyze performance indicators and media ROI
- Monitor brand awareness and image indicators
- Brief, manage, and coordinate consulting agencies - Reporting & Quality: produce regular reports for management, report dysfunctions encountered and propose optimization solutions, know and apply quality documents associated with the job
Project Management Positioning Strategy Media Advertising Generative AI
Colonnier VirginieCom&Marque
COMMUNICATION & BRAND PROJECT MANAGEMENT
CONSULTING AND AUDITS
January 2020 - Today (6 years and 5 months)
Since Jan 2020 -Transition Manager - Consulting - Freelance
Key Skills: Brand strategy & repositioning, Global communication (internal/external)
Clients: La Poste Mobile, Eni, Bizline (Rexel Group), Les Petits Chaperons Rouges, Université Gustave Eiffel

Jan 2017 - Jul 2019Solocal - Brand & Advertising Manager
B2B strategic repositioning (VSEs, SMEs, Key Accounts) and business model transformation. Executive Committee recommendations.
Creation of the new brand platform (identity, editorial, personas, studies)
Website redesign into e-commerce, TV/radio/digital awareness campaigns
Change management and internal transformation support

Jan 2012 - Sep 2016Leboncoin - Director of Brand / Internal & External Communication
Management of brand and internal/external communication strategy. Board of Directors recommendations for a 3-year vision.
Launch of the 1st TV campaign (Iggy Pop) – award-winning & viral (+1M views on YouTube)
Employer branding, corporate website, employee engagement
Supervision of studies, KPIs, and agency tenders (Havas)

Sep 2008 - Oct 2011Conceptforkids - Founder of a collaborative platformdedicated to the childhood ecosystem (fashion, leisure, parenting).
• Definition of the concept, business model, and market positioning
• Creation of the brand, visual identity, and website development
• Development of the content offering

Apr 2000 - Sep 2008Canal+ - Marketing Department - Communication Manager
Complete management of campaigns (TV, radio, billboards, press)
Performance analysis: tracking, pre/post-test studies, KPIs, ROI
Coordination of creative & media agencies (BETC, Havas), briefs, and pitches
Strategic recommendations to the Executive Committee and General Management

Mar 1997 - Mar 2000Proximité BBDO - Group Manager
Management of offline, event, and packaging projects.
Clients: Orange, Monoprix, Leclerc, Nicolas, Wella...

Sep 1996 - Mar 1997Monoprix - Communication Officer
Project Management

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Master of Science
CELSA - School of Higher Studies in Information and Communication Sciences
2020
MS innovation et entreprendre
Master
Panthéon Assas University (Paris II)
Master

Check out Virginie's education

Virginie Colonnier

Brand and Communication - Project Management

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