Freelancer profile translated to English.

Description

Art director, specializing in visual identity, branding, publishing, and packaging. My mission is to create a strong brand image for you that aligns with your industry, target audience, and objectives.

My over 20 years of experience allow me to create all the necessary materials for your projects, from logo creation to the complete project realization, including print materials, product packaging, website, storefront design, merchandising, clothing, and interior space design if needed.

Several brands have trusted me across various sectors, including Crafts, Cosmetics, Food, Medical, Consulting, and Engineering, such as: Poterie Ravel, Maison Empereur, Savonnerie Fer à Cheval, Boplume Dermatologie, Truc&Co, Pronatura, Ateliers Marcel Carbonel, Charolais 1844, Compagnie du Savon, Cacao Latitudes, Cookiss, Empkipop, Esprit Gourmand, Radio Star...

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Ateliers Marcel Carbonel
Branding, Materials, and Merchandising
ARTS AND CRAFTS
May 2021 - Today (5 years and 3 months)
Marseille, France
Located in Marseille since 1935, Ateliers Marcel Carbonel showcase the colors of Provence and its traditions worldwide through their expertise and creations. The Ateliers are labeled "Entreprise du Patrimoine Vivant" (Living Heritage Company), a state-awarded label for companies with excellent artisanal know-how.

Tasks performed for the brand:
- Creation of visual identity
- Brand Guidelines
- Iconography Guidelines
- Photo Styling
- Creation of product catalogs
- Website creation
- Point of sale design
- Shop design
- Merchandising
Brand Guidelines Art Direction Branding & Identity Brochure Flyer
Boplume Dermatologie
Branding, Materials, and Packaging
FASHION AND COSMETICS
May 2019 - Today (7 years and 3 months)
Clermont-Ferrand, France
A pioneer in biological dermo-cosmetics and an expert in the skin microbiome, Boplume Dermatologie is a committed brand offering certified organic natural formulas.

Tasks performed for the brand:
- Creation of visual identity
- Brand Guidelines
- Iconography Guidelines
- Art direction for the product range
- Creation of product packaging
- Creation of presentation leaflets
- Creation of point-of-sale advertisements
Branding & Identity Packaging Publishing Art Direction Cosmetics
Savonnerie Fer à Cheval
Branding, Materials, Packaging, and Merchandising
ARTS AND CRAFTS
February 2015 - Today (11 years and 6 months)
Marseille, France
With over 167 years of existence and labeled Entreprise du Patrimoine Vivant (EPV), Savonnerie Fer à Cheval perpetuates the traditional cauldron method of making Marseille soap according to the authentic "Marseillaise" method.

Tasks performed for the brand:
- Creation of visual identity
- Brand Guidelines
- Editorial Guidelines
- Iconography Guidelines
- Brand Charter
- Art direction for product ranges
- Creation of product packaging
- Creation of communication materials
- Shop design and merchandising
- Manufacture signage
Branding & Identity Brand Guidelines Publishing Cosmetic Packaging Signage

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General Training Certificate (CFG), Archicad Software Training
Atila Diffusion
2007
Certificat de formation générale (CFG), Formation logiciel Archicad
Degree, Designer creator
European Design Institute
2002
Licence, Concepteur designer

Check out Virginie's education

Virginie C.

Graphic designer

About Virginie

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