Virginie B.

- Revenue Management & Pricing

- Project management

- Marketing & Communication

- Data

Mission: Implementation & development of RM service – Development & optimization of Revenue – Direct management of Product Performance department

• Business analysis & development: Data mining – Market analysis & mapping – Customer analysis – Recommendations of business/marketing actions – Competitor benchmarking

• Pricing strategy: Conception of pricing methodology & Implementation of new pricing structure – Competitor benchmarking – Sales instructions

• E-distribution: Google ads pricing update

• Project management: New Season launches – New Destinations launches

• Product management: Product consistency – Product pricing – Web copywriting & ranking reviewing

• Team management (1 Product manager + 4 Product analysts + 1 Product consultant + 1 Revenue management consultant): Restructure of department – Processes set-up/ Training/Incentives – Implementation of revenue management culture within Product team, Contract, Overseas, IT

Mission: Revenue development & identification of new business opportunities to

support strategic suppliers and CWT targets and goals, to drive incremental revenue

• Market analysis – Business development: Data mining – Recommendations

and realization of business actions on behalf suppliers throughout CWT

vehicles

• Marketing: Creation, management and optimization of marketing plans

across single country/multiple countries/globally

• Reporting activity: ROI – Activity results