Freelancer profile translated to English.

Description

I have the privilege of working in a passionate profession: highlighting beautiful brands, making your work attractive through photography. I have a taste for beautiful things and I know how to showcase them.

I have always been passionate about digital communication, travel, and photography. I characterize myself as an adventurer who loves novelty and challenges. Entrepreneurship is a given for me, like a childhood dream.

My 10 years of experience have confirmed this.

Enthusiastic, autonomous, creative, and versatile by nature, I can manage multiple projects simultaneously with rigor. I have a sense of detail.

Thanks to my various experiences, I have gained legitimacy and credibility in my field.

I wanted to create my own digital communication structure to meet concrete needs:

#How to adapt to the market and current changes?

#Where to start when you want to develop your brand online?

#How to showcase your universe on social networks?

These are all questions to which I help you find answers. My goal? To achieve YOUR goal! So, do you accept the challenge?

I remain available to discuss it together :)

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Virginie Ballarin Conseil - Freelance
Digital Marketing Strategy Consultant
SOCIAL NETWORKS
August 2021 - Today (4 years and 9 months)
Toulouse, France
✔ Digital Communication Strategy

✔ Culinary photo shoot

✔ Community Manager

✔ Food content creator
Social Media Content Marketing Content Marketing Community Manager Instagram Digital Communication
Havas Media Group
SEA Consultant
E-COMMERCE
March 2019 - September 2020 (1 year and 6 months)
Paris, France
Ecselis, a performance marketing entity of the Havas Group, brings together all expertise in performance marketing: affiliation/e-mailing, paid and organic search, display.

Clients: Paylib, Pôle Emploi, Goodyear, Iberbanco, Banque Transatlantique, CAP 3000, Altarea group, Affinity, and Synerpa.

SEO Audit:
✔ Identify the most searched keywords related to a business or theme on search engines.
✔ Audit the site (architecture, content, tags, etc.).
✔ Study the strategies of the client's main competitors.
✔ Develop and implement the SEO strategy.
✔ Define client objectives, KPIs, and various parameters (budget, etc.).
✔ Establish the list of keywords to purchase, taking into account the desired objectives.
✔ Select the type of campaigns (Search, Remarketing, etc.).
✔ Select the platforms on which the campaigns will be deployed.
✔ Create ads according to the client's communication strategy and website. Monitoring, reporting, and competitive intelligence.
✔ Weekly analysis of campaign performance.
✔ Optimize and track campaign results (monthly, quarterly, and annual reporting).
✔ Analyze new SEO methods.
Digiberries
SEM Specialist
E-COMMERCE
March 2018 - February 2019 (11 months)
Région de Barcelone, Espagne
Responsible for paid marketing on search engines to increase website visibility.

Clients: Fybots, Joone, 1000Mat, SOS Malus, Ipaidthat, Biard Déménagement, Lumière & Déco, Le Comptoir des Tendances, ELE École de langue, Efficis Coaching.

Production and management of advertising campaigns:

Google Ads:
✔ Set up the tracking process.
✔ Competitor and keyword research.
✔ Strategic recommendations.
✔ Campaign creation: keyword research accompanied by product or service descriptions.
✔ Campaign management: bid optimization (CPC), adding keywords and negative keywords, etc.
✔ Monthly report writing: proficiency in Analytics.

Facebook Ads & LinkedIn Ads Social Media:
✔ Creation of advertising banners.
✔ Campaign monitoring.

Display:
✔ Creation of advertising banners.
✔ Campaign monitoring.

Retargeting:
✔ Creation of advertising banners.
✔ Campaign monitoring.

Google Shopping:
✔ Product feed management.