Freelancer profile translated to English.
Back to original languageAbout Virginia
đ Are you a positive impact organization? How do you manage your communication to attract clients and beneficiaries who share your values?
đ©âđ» I help positive impact entrepreneurs and organizations (VSEs/SMEs, associations, social enterprises, start-ups...) to grow through social media, with communication that reflects their values:
· Definition of a strategy to help you achieve your goals
· Community management and operational management of your social networks to save you time and allow you to focus on your core business
· Performance analysis and reporting to help you adjust your actions
đââïžConvinced that every action counts and that everyone can do their part, I am committed to helping and supporting engaged projects to maximize their impact.
I am part of the collective of responsible entrepreneurs We Act 4 Earth.
đ§ Ready to build engaged and effective communication? Let's discuss it together!
French
Native or bilingual
English
Fluent
Cantonais
Native or bilingual
Chinese
Conversational
Can work on-site
Paris (up to 30km)
Experience
- OdyswayDigital Marketing ManagerTRAVEL AND TOURISMMay 2019 - May 2020 (1 year and 1 month)Paris, Franceđ Odysway is an agency specializing in immersive and responsible travel đ⥠Social Media - Management, engagement, and development of social networks:- Management of Facebook, Instagram, LinkedIn, and Twitter accounts- Monitoring and updating the editorial calendar, conception and creation of content (writing, visuals, videos, infographicsâŠ)- Participation in Facebook advertising campaigns and analysis of campaign performance⥠Management of existing contacts and prospects:- Setup and sending of a weekly newsletter- Implementation of automation for prospect conversion- Sending quotes to prospects, follow-up, and reminders⥠SEO - Development of the website's natural referencing strategy:- Definition of the website's semantic field- Keyword benchmarking for content creation- Relationship with freelance writers to manage the website's blog page- Improvement of the website's internal linking- Optimization of page meta-titles and meta-descriptions⥠Reporting:Reports on Google Analytics and monitoring of various KPIs
- Jeune chambre Ă©conomique FrançaiseCommunications ManagerCIVIC AND SOCIAL ORGANIZATIONSMarch 2022 - September 2022 (6 months)Paris, Franceđ The French Junior Chamber of Commerce (JCEF) is a national incubator for citizen leaders, a non-profit organization recognized for its public utility that brings together a network of associations in over 130 French cities, mobilizing more than 2,000 volunteers aged 18 to 40.It carries out projects of general interest using an entrepreneurial methodology aimed at revealing young people's leadership. The JCEF is affiliated with JCI (Junior Chamber International), which has consultative status at the UN.⥠Digital Communication:- Management of the social media editorial schedule- Content writing- Website updates- Development of JCEF's presence on digital platforms (blog, SEO, video conception and editing, podcast productionâŠ)⥠Direct Marketing:- Writing and sending of a monthly newsletter- Management and oversight of the CRM tool⥠Press Relations Management:- Writing and sending of press releases- Media monitoring⥠Network Support:- Brand consistency monitoring for the 135 Local Junior Chambers of Commerce and Federations- Creation of practical guides and communication kits for the network- Facilitation of workshops to train in external communication practices⥠Management and Evaluation:- Reporting of communication activities- Budget monitoring⥠Events:- Participation in JCEF national events- Management of external communication for events (photographer, videographer, social media)
Reviews
Clémence
Rencontres au bout du monde
Reviewed on 2/15/2023
Virginia quickly integrated the tone of voice and editorial line of our associative travel agency. She creates quality content for our various social networks. She is flexible and available. We are happy to work with her!
E
Eugénie
Atlas Corp
Reviewed on 3/1/2022
Working with Virginia is a real pleasure. Attentive, structured in her work, and flexible at the same time, I delegate the management of my social networks to her with my eyes closed.
She quickly understood the brand's tone, engaged the community, and adapted to the tools I had in place.
Recommendations
FU
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Education
- MBA Digital Marketing and Internet Commerce #MBAMCIInstitut LĂ©onard de Vinci2019Content & Inbound marketing | SEO/SEA | Social Ads | Emailing | Google Analytics | AB testing | E-commerce | Gestion de projet digital
Certifications
- HubSpot Social Media Marketing CertificationHubSpot Academy2020
