Freelancer profile translated to English.
Back to original languageAbout Virginia
Throughout these years, I have been able to see that what interests me most about digital marketing is corporate communication.
Identifying the strengths of brands and communicating them effectively is not always an easy task, and my goal in each project is, on the one hand, to optimize this communication with the resources the company has and, on the other hand, to improve processes to make the marketing department more efficient.
I do believe in an honest way of doing marketing, providing value to the client and establishing long-term trusting relationships.
I am from Malaga, I live in Seville, and I work for all of Spain.
| Social media, paid advertising, web design and development, blog content, graphic design for advertising, dossier layout, social media, Instagram for business, sales funnels, email marketing, email automation, communication strategy |
Spanish
Native or bilingual
English
Conversational
Can work on-site
Sevilla (up to 30km), Málaga (up to 20km)
Experience
- The Health CompanyStrategy and Sales FunnelsHEALTH AND WELLNESSNovember 2023 - Today (2 years and 7 months)The Health Company offers a 5-month high-ticket coaching program that includes nutrition, psychology, and training. When we met, they had already run one edition of this program. After immersing ourselves in the project and evaluating the successes and drawbacks of the first edition, we developed the new strategy considering the following areas:-Organic social media content for loyalty and sales-Communications to their database-Lead generation funnel and subsequent sales-Phone sales closings-Upselling and downselling to monetize all new leads-New sales channels-Paid advertising optimizing ratios from the first campaignAs of today (May '24), we are closing the III Edition of a €1,450 program with over 20 places sold.
- International School of Derma - Formación para dermatólogosDigital Marketing StrategyMEDICALJuly 2023 - Today (2 years and 11 months)España, MD, EspañaFor the International School of Derma, we conducted an audit of the marketing strategy they were using for student recruitment for their training programs.Based on the conclusions obtained, we have implemented:-Activation of new recruitment channels and communication strategies-Implementation of new results measurement techniques-30% increase in sales
- Funnel Cracks - Agencia de marketingMarketing Project ManagerE-COMMERCEMay 2022 - Today (4 years and 1 month)Responsibilities:-Design, coordination, and execution of lead generation funnels-Strategy for clients and the agency-Team management, execution, and control of advertising campaigns-Art direction and branding-Academic direction
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Education
- Marketing Research, Commerce, and ManagementUniversity of Malaga2015Marketing e Investigación de Mercados, Comercio y Gestión
- Master's Degree in Digital Marketing ManagementUniversity of Malaga2017