Virginia Castro

- Expert in media buying: Television, Digital, Out-of-Home, Press, Social Media.

Helping you understand them, decipher the right data to buy them better, and providing benchmarks to optimize your negotiations.

Not all advertisers are equal with Advertising Agencies: I allow them to rebalance the scales!

- Media Audit: second auditing firm in France as a representative of major International Auditing firms without offices in France. New generation media audit: analyzing your media performance through the lens of effectiveness

- Tracking media costs year on year to limit the inflation of purchasing costs

- Outsourced Media Coordination

- Negotiation of contracts with Media Agencies with strong expertise in the conditions related to the Sapin law in the French market

- Organization and management of tenders: Shortlisting. Drafting RFIs and RFPs, analyzing proposals and impartial summaries, cost comparison and benchmarking, contract negotiation.

- Media consulting

- Expert in media productivity from a quality and efficiency perspective

- In-depth knowledge of the French market

- Offline and online media

- Media coordination: Strong expertise in the operating methods of European markets (France, UK, Spain, Portugal in particular) but also USA, Latin America (Brazil in particular)

- Negotiation of digital technical fees to account for the constant evolution of the market

- Experienced in managing media data within the framework of productivity calculations

- Negotiation of purchases

- Translation of documents (English ==> French, French ==> English) even on tight deadlines