About Virginia
Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
Experience
- You cosmeticsGraphic designerApril 2026 - Today (4 months)GRAPHIC AND VISUAL DESIGN | Deliplus Cosmetics (Mercadona).Development and adaptation of packaging for cosmetic products, applying technical and regulatory requirements.Conceptualization and design proposals for lines, special editions, and commercial presentations.Visual retouching and product optimization using digital tools and AI applied to design.
- AutónomoVisual & graphic designerJanuary 2022 - Today (4 years and 7 months)Barcelona, SpainVISUAL IDENTITY & UX/UI DESIGN | Collaboration with agencies and clients.Design of visual identities, scalable brand systems, and guidelines to ensure consistency in client implementation.Art direction and creative conceptualization aligned with each brand's identity and objectives.UX/UI design to create clear and consistent digital experiences across all touchpoints, collaborating with multidisciplinary teams.SERVICE DESIGN & CONTENT MANAGER | Babel for Avangrid USA Excellence OfficeManagement and optimization of the digital internal service lifecycle aimed at improving end-user experience and promoting self-service resolution of issues.Collaboration with IT teams to communicate technical content accessibly.Development and evolution of the internal IT department community, integrating content strategy and visual design to enhance team communication and engagement.UX/UI DESIGN | Dost.AIUX audit and redesign of a web app to improve user self-service experience.Design of a consistent and scalable interface, accompanied by guidelines to facilitate hand-off to the development team.UX/UI DESIGN | Reimagine Digital AgencyLeadership of design in transversal collaboration with product and development teams, to conceptualize solutions based on client insights, brand objectives, and business strategy.UI and visual design of the interface aligned with the brand identity.
- Staff Global GroupGraphic designerENTERTAINMENT AND LEISUREFebruary 2018 - January 2022 (3 years and 11 months)BarcelonaCREATION OF IMMERSIVE BRAND EXPERIENCES FOR EVENTSArt direction and conceptualization for activations and ephemeral space architecture, ensuring coherence with each brand's identity and objectives.Design of integral brand experiences across all channels and touchpoints, from large format and printed materials to digital platforms and social media, strengthening brand presence and recognition.Photo retouching and assembly for proposals and corporate presentations, ensuring quality, visual consistency, and effective communication of brand strategy.
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Education
- Graphic DesignUniversidad de Buenos Aires2010Diseño Gráfico
- UX/UI DesignCoderHouse2022Diseño UX/UI