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Virgile RobinVR

Virgile Robin

Business Performance Consultant

€750/day
Paris, FR
3-7 years
Business analysis
E-commerce
Forecasting
Performance Management
Microsoft Power BI

Average response time: 1 hour

Freelancer profile translated to English.
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About Virgile

Business and e-commerce performance consultant, I help companies steer their business, improve their commercial performance, and ensure reliable forecasting.

After several years at Pandora covering Western Europe (France, Spain, Portugal), I developed strong expertise in business analysis, forecasting, and performance optimization in complex, results-oriented international environments.

Responsible for business forecasting for a scope exceeding €75 million in revenue (DTC, marketplaces, Amazon), my role was to anticipate activity, identify risks/opportunities, and recommend action plans to secure commercial objectives.

I mainly focus on:
- E-commerce performance management,
- Commercial and budget forecasting,
- KPI analysis and decision support,
- Optimization of promotions and business levers,
- Structuring of reports and dashboards in Power BI / Excel.

My recommendations have contributed to generating several hundred thousand euros in incremental revenue, particularly during strategic periods like Black Friday or Christmas.

Before Pandora, at Orange B2B, I analyzed the commercial performance of call centers representing approximately 250 advisors, playing a direct role in defining commercial objectives and optimizing incentives.

I work daily in international and multicultural environments, collaborating in English with teams spread across several European countries.
E-commerce
Retail (Small Business)
Fashion and Cosmetics
Telecommunications

  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Pandora Western Europe
    Business Performance Manager – E-commerce
    FASHION AND COSMETICS
    December 2022 - Today (3 years and 6 months)
    Paris, France
    Responsible for managing e-commerce performance and business forecasting for France, Spain, and Portugal across DTC, marketplaces, and Amazon channels, covering a scope of over €75 million in revenue.

    - Comprehensive management of short and medium-term commercial forecasting (annual budget, quarterly reviews, 13-week rolling forecast) for 3 markets and 8 sales channels.
    - Cross-functional coordination with Finance, Supply, CRM, Media, and E-commerce teams to ensure forecast reliability and support business decisions.
    - Business point of contact for e-commerce performance analysis and identification of risks/opportunities, with recommendations for commercial actions that generated up to several hundred thousand euros in incremental revenue.
    - Management of performance levers (promotions, traffic, conversion, AOV, stock availability) to secure commercial objectives during high seasonality periods (Black Friday, Christmas, sales, Valentine's Day, Mother's Day).
    - Direct management of a senior analyst and an operational team lead, including recruitment, organization, skill development, and activity prioritization.
    - Regular presentation of performance and forecasts to local and European management, with occasional deputization for the E-commerce Director in the Executive Committee.
    - Daily coordination in English with teams based in France, Spain, and Portugal in an international and multicultural e-commerce environment.
    E-commerce Forecasting Business analysis Performance Management Microsoft Power BI
  • Orange France
    Business Analyst
    TELECOMMUNICATIONS
    September 2020 - October 2022 (2 years and 1 month)
    Argenteuil, France
    Analysis of commercial performance and definition of sales objectives for 4 B2B call centers representing approximately 250 advisors within Orange's Enterprise Customer Relations Department.

    - Management of monthly and quarterly commercial performance analyses to guide sales objectives and operational action plans.
    - Analytical point of contact for management and business coaches in identifying underperformance, optimizing sales incentives, and tracking national challenges.
    - Definition and adjustment of commercial objectives based on sales analyses and operational KPIs for 4 call centers representing approximately 250 advisors.
    - Recommendation of corrective actions and support for operational managers to improve commercial performance and achieve objectives.
    - Design and automation of reports and dashboards in Excel and Qlik, reducing production times from several days to a few hours.
    - Regular presentation of analyses and results to management and business teams.
    Business analysis Performance Management Microsoft Excel Reporting Forecast

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Education

  • Master in Management of Organizations
    ISM-IAE Versailles-St-Quentin-en-Yvelines
    2022

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