Freelancer profile translated to English.

Description

Virgile offers his expertise in strategic planning to support communication departments in building their brand strategies.

To this end, he draws on over ten years of agency experience (Edelman, Angie, TBWA) and a unique approach combining audience research, societal insights, and trend analysis.

Previously Senior Strategic Planner at Angie and then Director of Strategic Planning at TBWA\Corporate, he supported clients on positioning and brand strategy issues, working in sectors such as tech (Exotec, Adobe), mass retail (Intermarché, E.Leclerc), gaming (FDJ, Kindred), and consulting (PwC, EY).

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

TBWA\CORPORATE
Head of Strategic Planning
DIGITAL AND IT
September 2025 - Today (9 months)
Paris, France
Passionate about sociology, weak signals, and trend analysis, I have spent over 10 years studying the movements that shape society to extract strategic insights for businesses. Today, I lead the strategic planning at TBWA\Corporate, where I apply this passion to a team and brands seeking resonance, with an unchanged ambition: to anchor companies' strategies in reality.
Angie
Senior Strategic Planner
August 2020 - November 2021 (1 year and 3 months)
Paris, France
At Angie, as Senior Strategic Planner, I refined my method by cross-referencing societal insights, cultural trends, and creativity to transform complex subjects into captivating and well-supported strategic narratives.
ELAN EDELMAN
Digital Advisor
November 2016 - August 2020 (3 years and 9 months)
Île-de-France, France
Influence, Thought leadership, Copywriting, Social Media strategy, Integrated Campaigns, CEO Positioning, Brand Content, Digital Storytelling, Podcasts, Social Media ads...