Freelancer profile translated to English.

Description

Content shouldn't be a burden. If it doesn't bring results, it serves no one. You publish, you feed your networks, your SEO pages, your newsletters... But nothing moves. Leads stagnate. ROI is non-existent. Content has become a workload, not a lever. The problem isn't volume; it's meaning. Disorder. Lack of a system. Good content should work for you even when you're not. Attract. Qualify. Convert. While you run your business. What an editorial system truly changes:

• Every piece of content directly contributes to the pipeline.

• The strategy becomes simple, clear, and measurable.

• Teams know what to produce, why, and for whom.

• Results improve month after month, without burning anyone out.

What I implement:

• A complete audit of your content, channels, and messaging.

• Data-driven Inbound strategy (SEO, GEO, LinkedIn, newsletters).

• Premium content designed to convert.

• Dashboards that track real performance (not just impressions).

• A team capable of moving forward independently, trained and aligned.

The result:

• Content that lives, generates revenue, and adapts.

• A system that grows your business without wearing you out.

• Marketing that becomes a tool again, not a weight.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Portuguese
Conversational
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

ASAP
Part-time CMO & SEO Consultant
SOFTWARE PUBLISHING
March 2025 - Today (1 year and 5 months)
Paris, France
Managed the marketing strategy for Asap and Omogen, hybrid players that are both IT service providers for SMEs and SaaS software publishers specializing in CMMS and intervention management. Conducted an SEO audit and partial redesign of both websites, structured a multi-channel editorial strategy (white papers, blog posts, newsletters, LinkedIn campaigns). Production and simplification of technical content, SEO/GEO optimization, LinkedIn communication management, web design/development coordination, etc.
SEO Writing Lead Generation Editorial Strategy Inbound Marketing Project Management
Huchet-Demorge
Freelance CMO & SEO Consultant
CONSULTING AND AUDITS
March 2021 - Today (5 years and 5 months)
Paris, France
Since 2021, I have been supporting the Huchet Demorge firm, a key player in the transaction of high-end hotels and bakeries in Paris and throughout France.
My role: design and deploy a comprehensive communication strategy, adapted to a demanding niche market where message precision and attention to detail are essential.

Definition of positioning, personas, and customer journey;

Writing and SEO optimization of web, print, and editorial content, in a premium tone;

Creation and management of a tailor-made inbound marketing strategy (blog, newsletter, social networks, targeted campaigns);

Redesign of the digital ecosystem: website, UX, editorial identity;

Coordination of projects with developers, designers, and specialized partners;

Management and monitoring of campaigns with a clear objective: generate qualified leads in a confidential and competitive sector.

A long-term mission (nearly 5 years) where I managed all marketing and communication levers, combining strategic vision with operational execution, in a demanding environment related to luxury and specialized real estate.
Lead Generation Inbound Marketing Communication Strategy Editorial Strategy Blog Post Writing
Huwise
Web Content Writer & SEO Copywriter
TECH
November 2023 - Today (2 years and 9 months)
Paris, France
Long-term editorial support with a relationship of trust: regular production of expert content (SEO articles, backlinks, success stories, webinar summaries, downloadable documents) enhancing Opendatasoft's expertise and strengthening its visibility in the data market.
Web Writing SEO Writing Blog Post Writing SEO Backlinks Editorial Strategy