Virgil Caffier

Official partner of Framer, being one of the few Pro Framer Experts in France, I collaborate directly with their team to create exceptional websites for their strategic clients in the SaaS and AI sectors.

I develop advanced web experiences combining custom animations, complex JavaScript integrations, and premium design. Each project pushes the boundaries of Framer and sets new standards for the tech industry.

My technical expertise and deep understanding of the tool allow me to create sites that demonstrate the full power of Framer for ambitious startups.

Result: landmark projects that inspire the Framer ecosystem.

Freelance Framer web designer, I supported the founder of ConceptCore, an online concept art school, from scratch: no existing site, just a bold vision. The goal? Create an immersive pre-launch experience to validate demand, build a community, and generate FOMO before the official launch.

Context and challenges

Without an audience or safety net, the challenge was to design a landing page that evoked a real premium art school: dark, cinematic, with neon yellow accents to capture the attention of serious artists. Key strategy: impactful hero section, instructor profiles, social proof, course teasers, FAQ, and CTA to waitlist/Discord, all within a tight deadline.

Implementation and approach

Design in Figma then Framer: Aggressive and modern aesthetic with fluid animations (smooth scrolls, strategic reveals) for an elite studio immersion.

Strategic sections: Catchy hero, mentor cards with yellow accents, artist testimonials, course previews, and persistent CTA "Join the Waitlist".

Optimizations: Mobile-first, fast loading, Clarity tracking for analytics (clicks, heatmaps), organic SEO from day one.

Concrete results

500 visitors in a few weeks, 200 waitlist sign-ups, 200 active Discord members.

7+ minutes average time on site, 20% immediate organic Google traffic.

Heatmaps confirming interest in mentorship/courses; positive feedback on aesthetics and intuitive UX.

This project demonstrates my mastery of Framer to transform a raw idea into a community-building machine: rapid validation, data-driven insights, and pre-launch momentum for creative startups.

Freelance web designer specializing in Framer, I managed the modernization of Hook Agency's website, an outsourced B2B prospecting agency, from A to Z. The project aimed to transform a basic landing page into a high-performing, credible, and conversion-oriented showcase to attract companies seeking qualified leads.

Initial context and challenges

Hook Agency struggled with a static site relying on generic directories and messages, impacting its sales pipeline. The audit revealed confusing navigation, weak CTAs, and a lack of dynamic social proof. The challenge: reflect their expertise in cold calling, multi-channel, and lead generation through modern and responsive design.

Implementation process

Analysis and art direction: Study of the B2B prospecting sector + benchmarking of Framer portfolios for an impactful visual identity (bold typography, fluid animations).

Mockup and integration: Creation of interactive prototypes on Framer, with dedicated sections for services (cold emailing, data enrichment) and client metrics (+100 satisfied companies).

Technical optimizations: On-page SEO, boosted loading speed, integrated forms for lead capture, all fully responsive. Complete content management and UX testing.

Results and deliverables

The new site highlights A/B tested pitches, transparent reporting, and client case studies, strengthening credibility. Deliverables: live site on Framer, reusable design system, documentation. Concrete results: clear visual hierarchy for + estimated conversions, aligned with Framer portfolio standards.

This project illustrates my ability to deliver turnkey Framer sites for startups and B2B agencies, from client understanding to launch.