Violette Ramé

My missions:

- Measure, analyze and maintain e-commerce equation indicators in collaboration with business teams

- Analyze data to understand trends and optimization opportunities

- Project manager for the Tag Management solution (opt-in rate, privacy, partner tag management)

- Analytics manager for the launch of Kiabi's marketplace and website redesign

My missions:

- Carry out technical specifications to optimize the tracking of the dior.com e-commerce site

- Measure the performance of all new features deployed on the site

- Define key KPIs and build automated reports and dashboards to enable business teams to better guide their strategy

- Ad-hoc analyses and recommendations

In June 2017, LVMH launched a new online shopping experience with 24S. Immersive views of luxury products, delivery service in over 100 countries, personalized packaging: everything is done to offer a high-end shopping experience that showcases a Parisian vision of fashion and beauty.

My missions:

- Analysis of various indicators to optimize the customer experience on the website: purchase funnel analysis, impact of new currencies or payment methods, AB testing

- Data analysis and guidance of stakeholders in their strategies: implementation strategy in new markets (South Korea, UK), tool optimization

- Segmentation and insights: UX studies on Fullstory

- Recommendations, action plans, and ROI measurement

Skills developed:

- Analytical skills

- Digital project management

- Mastery of web data analysis tools (Google Analytics, AB tasty, Fullstory, Google data studio, BigQuery)