Freelancer profile translated to English.

Description

Over 20 years in B2B sales. Not studying them. Closing them.

There's a pattern that repeats more than you might think.

Customers respond less. Conversations cool down. Emails stop working. You try something new, and the team doesn't quite explain it well. The product or service is good, but something doesn't quite fit, and sales stop progressing as they used to.

Often, the problem lies in commercial communication.

Because there comes a point where everything becomes a formality: generic proposals, messages that sound the same, follow-ups without strategy, and conversations built on what we want to sell, not on how the other person buys.

I've spent over 20 years in sales, through direct, telephone, and B2B sales. Not from theory, but by managing real portfolios, complex clients, complex services or products, and objectives that had to be met.

That has taught me something important:

You don't sell to everyone the same way. Many companies miss opportunities simply because they are communicating from their own script, without understanding the client's.

I work with SMEs, freelancers, agencies, and B2B companies that need to understand what's failing and how to improve their commercial conversations.

I can help you with:

• B2B Sales Diagnosis

• Reactivation of cold clients or stagnant portfolios

• Prospecting and follow-up strategy

• Commercial emails and B2B copywriting

• Commercial sales arguments

• Communication of complex services or products

In some cases, we start with a commercial diagnosis session, where we analyze the business, the market, the client, the sales process, and the points of leakage before developing a complete strategy.

No magic formulas. No empty theory. And without telling you that the problem is "publishing more content" when the problem is usually elsewhere.

If you feel that something in your commercial communication isn't converting, we can start by understanding what's failing.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

YOSAN
B2B Sales Consultant · Business Development
TECH
December 2024 - Today (1 year and 6 months)
Madrid, Spain
Responsible for the commercial development and growth of B2B portfolios in the distributor channel, managing over 150 active accounts and closing Q1 2025 at 105.5% of target.

Led the complete commercial launch of a new product line in a traditional B2B market, building the go-to-market strategy from scratch for different sectors and client profiles.

Design and integral development of commercial systems: activation strategies by vertical, contact sequences, sales arguments, commercial support materials, sales letters adapted by decision-maker profile, conversation guides, and follow-up methodologies according to client interest level.

Construction of differentiated strategies by sector (public administrations, sports, education, healthcare, cultural centers, among others), defining narrative, contact frequency, commercial objectives, interest indicators, and results measurement.

Development of market studies by territory, account segmentation, and training programs for sales teams focused on identifying needs, introducing new product lines, and increasing sales recurrence.

Recovery of accounts with stalled invoicing, reactivating deteriorated commercial relationships and recovering business volume without relying on constant discounts.
B2B Sales Commercial Strategy B2B Commercial Copywriting Prospecting Strategy Sales Consulting
Loomis Pay
Customer Success Manager
CONSULTING AND AUDITS
June 2023 - June 2024 (1 year)
Madrid, Spain
Responsible for the retention, experience, and growth of B2B client portfolios in a technological environment, focusing on retention, service adoption, and account growth.

Complete redesign of the satisfaction system (NPS) to identify real friction in customer experience, detect early signs of churn, and understand why certain accounts reduced activity or stopped growing. Result: 25% increase in satisfaction in 12 months.

Design and implementation of training programs adapted by client type and usage level to improve service understanding, reduce operational friction, and increase adoption. Result: 15% improvement in retention and 10% growth in revenue from at-risk accounts.

Implementation of a proactive relationship system with strategic clients through structured follow-up, personalized communication, and early incident detection to strengthen commercial relationships and reduce wear.
Sales Consulting Commercial Strategy B2B Sales Prospecting Strategy B2B Commercial Copywriting
Vidriera Arandina S.L.
B2B Sales Consultant
RAW MATERIALS INDUSTRY
January 2022 - June 2023 (1 year and 5 months)
Madrid, Spain
Acquisition, loyalty, and development of B2B clients in traditional sectors through in-person visits and telephone management, working with construction companies, carpentry businesses, and distributors.

Active prospecting, opening new accounts, and commercial follow-up in sales cycles where trust, recurrence, and technical advice were decisive.

Adaptation of the commercial discourse according to client profile, context, and specific needs, facilitating the progress of commercial conversations in a particularly competitive and relationship-driven sector.
B2B Sales Prospecting Strategy B2B Commercial Copywriting Commercial Strategy Sales Consulting